No foundation for planning

What is planning?
Maybe you think planning is just creative, but do you know how to improve it?
For example, publicity before and after creative execution
Highlights of the creative execution process (the idea in the idea), such as an activity, putting a camera somewhere, and cutting people's expressions-this is a small idea.
Media placement positions. During this year, campaign marketing has to be publicized and reported? Weibo? Forum?
What are the definitions used in different media positions? In what ways and topics?
How can we improve our thinking?
I think there are three types of planning capabilities --

Complete creativity and creativity
Some people say that I am not creative. Actually, it is not. If you have a lot of fun, for example, if I advertise a pen, what do you mean to do with it?
I said that the price is not high and beautiful, and it is suitable for students.
At this time, there will be a lot of analysis ideas. On the one hand, you can make a selling point.
On the other hand, we can start from the psychology of the audience-What do students like? What are they?
Young, publicity, fun, new media
OK!
How about a handwriting contest?
Expand on Weibo and expand to QQ space ~
Oh, that's it? What are the specific ideas and logic sequence?
This involves a complete set of ideas.

Another capability: the ability to tell stories --
If you have idea, you need to present it on a PPT. Generally, You have to share it with the customer.

What types of storytelling methods can be used to score your stories?

Don't talk nonsense, don't repeat it, don't talk about the ending with a brain, there must be suspense! Attract people!

But the problem is that you have to write the story, think about how to say it, and meet AE to let him know the way you "say" the story.

The last one-the ability to make plans

Typographical layout and layout. Generally, PPT is concise.

But sometimes, you can't talk to a customer in front of him. For example, if you are a foreign customer, you have to send the case to him and let him see it.

At this time, you can't use your skills, so there is no need to force each page to write only a few words.

Most of these things are taught by my leaders ~