No full screen of small mobile phone manufacturers, how to live?

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Although there are many controversies about the determination of full screen, there is no denying that the full screen craze has been comprehensively attacked. Even now all the full screen phone is not a misnomer, there are bangs, forehead, chin ... But at the very least, the concept of comprehensive screen has been deeply rooted and is the future development direction. And in the smartphone manufacturers have to full-screen, consumers are waiting for a full screen mobile phone, in fact, the entire industry has been a major change-the mobile phone industry core competition standards to improve sharply.

Originally the mobile phone industry access threshold and competition standards is relatively low, as long as there is a certain amount of money, from the fuselage to the chip, from the design to the system, all can be solved. But the emergence of a full screen, but the threshold and standards to enhance the N difficulty. The impact of this change may be beyond the imagination of the industry and the general public, the original in the cracks in the survival of small mobile phone manufacturers more difficult to "survive."

Chain is too long, capacity is not enough, small manufacturers "can't reach"

The original mobile phone industry test is mainly mobile phone manufacturers operation, marketing capabilities, in the mobile phone products in fact there is too much room to adjust. Can not buy high-pass chip, MediaTek chip is inexhaustible, the screen has a lot of small factories, not on the tall OLED screen, LCD and even TFT screen to meet the demand, the foundry is eagerly looking forward to the arrival of mobile phone orders ... As long as the gimmick play enough, coupled with the big fight price of blood fight, small manufacturers can also live.

But in the full-screen dominated by the present, small manufacturers in the supply chain in the weaknesses exposed. As a new type of screen, the full-screen industrial chain includes too many aspects, causing it to be too long. Full-screen module assembly, special-shaped cutting equipment, panels, COF and COG equipment, camera module, dispensing laminating equipment, screen fingerprint IC and module, LCD chip, antenna and integrated frame, cover plate, rubber material ... These are all full-screen mobile phones are bound to involve the industrial chain node.

And for the time being, full-screen capacity is worrying, priority supply to large manufacturers. For example, Vivo just released X20 full-screen mobile phone first batch of up to 3.5 million units-more than many small manufacturers for several years of sales. It is understood that this model is a 6.01-inch customized version of the Samsung Super AMOLED screen, the first batch of 3.5 million units to see, industry analysts read that "Samsung Display first resources are vivo exclusive." "In large manufacturers swallowed full screen of the present, the number of small manufacturers left very few.

In the industrial chain is too long, capacity is not enough, and so on, small manufacturers naturally "not enough" full screen this industry and the focus of public attention. The unpredictable development of the future, the operation of small manufacturers, funds, research and development, and so put forward more serious challenges.

Mainstream all full screen, new machine not full screen also dare to sell expensive?

All Apple offline stores are empty on the day the iphone 8/plus is on the market. Even prices, both online and offline, have broken the starting price, which was unimaginable in the past. In addition to these two models upgrade, the change is not big, the IPhone x to give consumers the impact of too much, directly let the former become "accompany Prince read" role.

This means that consumers have already put consumer ideas into full-screen smartphones in advance.  Mix 2, Vivo X20, and many of the upcoming mobile phones, have made the full screen the most attractive label and killer. As mainstream smartphones move closer to the full screen, the latter is the inevitable direction of the evolution of the smartphone form. In such a situation, the consumer's desire for a full-screen mobile phone greatly unexpected outside the--iphone 8/plus cold is the best proof.

Full-screen mobile phone in the promotion of prices at the same time, in fact, is also compressing the price of non-full-screen mobile phones. After all, a non-full screen means that it is unattractive. From this point of view, if it does not have a full-screen mobile phone sits, it will almost lose the "blood supply" ability. If the small manufacturers are still helpless to launch the traditional mobile phones, and in order to survive not to depress prices also sell high price, it is easy to be the fierce market competition to squeeze out.

Small crowd of mobile phone road, in the end still can't get through it

Full screen mobile phone display effect is greatly improved premise, is based on more stringent materials, processes, etc. on the basis of. For example, the location of fingerprint identification changes, the traditional camera module miniaturization, special-shaped cutting, integrated frame structure, antenna structure, module dispensing package, etc., more difficult than the traditional mobile phone promotion too much.

And from the current industrial chain, there is no comprehensive screen for the perfect package. This not only gives the industry chain upstream enterprises to leave a rich profit space, but also let it have more and more power of voice and decision. They will be in the future for a long time to become the protagonist of the market, around the mobile phone manufacturers between the development trend.

The decision right in the upstream of the industry chain, small manufacturers originally practiced a small number of mobile phone road more and more can not get through. When the rules, the play has changed, the small manufacturers may also be out of the gloomy time. (New discoveries of science and Technology, Constantine)

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No full screen of small mobile phone manufacturers, how to live?