No matter how the search engine changes the brand is ultimately the key to the website forward

The 2012 Chinese search engine industry can be said to be ups and downs, Baidu has not only a number of times K Station, webmaster Malicious Click events, more people have a bright 360 comprehensive search products online and Sogou in Baidu and 360 also the enemy also friends of the relationship, in short, this year's search industry is very noisy. But the layman is also lively, insiders look at the doorway, all do site webmaster know that the search products are in the same time, is we webmaster their own hard days, the site included a day down, the keyword ranking is like getting sick, dispirited, especially Amoy guest stationmaster, a few days ago also hundreds of yuan of profit, Today's website is not found in Baidu, can be said to thoroughly back before liberation and so on, and so on, so we have in the Forum on the paste slot, scold Baidu Shameless, top 360 domineering, but Baidu is the largest domestic search products, market share is 3 360 also more, Certainly not because we complain and deliberately change their marketing strategy, then stationmaster must be a disadvantaged group? I think not necessarily, because like Lou Blog said a word, any rely on search engine development industry are vulnerable groups, if you want to do a good job in the future, then the foot of the brand road must pave well.

About the brand road, I think is not an empty words, because in many stationmaster heart, especially the grassroots stationmaster, the brand is only a gorgeous pretence, the website wants to have enough attraction must have the outstanding performance in the rank, therefore the stationmaster is on the surface to advocate the brand construction, actually still in order to promote the keyword rank and writes the article , the construction of the brand is also nothing.

In fact, about the brand for their help, it must be huge, to give a very simple example, In 6.28 Baidu K station intense time, Lou and a grid of electric blog have been certain influence, keyword rankings are a lot of decline, but according to the actual operating situation of Lou Blog, Lou and a grid of users of the blog's attention is not a fatal blow, still maintain a high popularity, and this is clearly the brand to help them, the view from Own Chao data, although only a key word up the first three pages, but the overall traffic is less than about 30%, and then the domain name trading to do to restore the loss of the word, and this is the brand integration to help us. So for some of the sites with many businesses, how do we integrate our brand resources? I think we must pay attention to 4 aspects of the content:

The brand itself is composed of many elements, and its communication starting point is to integrate the starting point, in contrast to their own site's main business, then from all business common starting point to mold, such as I do space, domain name and other aspects of the sale, then summed up in the network production services, So the focus of marketing in the webmaster This crowd, and the direction of brand development is only dependent on the Internet this large environment.

Webmaster friends must be aware of any single channel or a single media tool to promote all can not be said to be the brand communication, can only say that the product advertising, and this obviously does not represent the brand development model, because the brand is not by grandstanding for, nor by the propaganda force to obtain, on the contrary, but by a certain degree of exposure, And then bound in the service mountain.

For brand communication, webmaster should first value their hands of the means of communication and marketing resources, oneself take oneself as a matter only, in addition, to the integration of business elements is also essential, through advertising, public relations, sales and other channels for market share, or through a certain low price promotion, such as the domain name low price package year activities, Then we should consider the problem of acquiring the prophase market.

Before in a grid to see a word, three-stream manufacturers do products, second-rate manufacturers to do the service, first-class manufacturers to do the way of life, is such a model, the brand will eventually be implanted into the consumer heart, the impression of the product into a feeling, a memory, Just as anyone who wants to do a website will think of the Lou blog at the first time, it has obviously become a daily work of the webmaster of science and technology.

Brand marketing will never break, and will be mature with the search product maturity, because it can be foreseen that the future search engine for the site's favorite degree is not only a few of the general indicators of relevance, for the user's behavior influence is the brand appeal is also its important indicators. This article link: Chao data http://www.zhaomu.com, welcome reprint, Thank you.