No.9425 [translation] design first before development

[Note] I haven't looked at msdn magazine for a long time. I saw a design and development topic in this issue yesterday.Article《Don't get me started:Development is Design", It is closely related to a series of problems I have encountered recently. The machine translation on msdn is becoming more and more intolerable. So I took some time to perform manual intervention on the basis of the machine, reading may be better. Due to the skill issues, I repeat them based on my understanding in many aspects. What are inaccurate and ambiguous? I hope you can give me some advice if you have any audience.

Most developers or managers think that the user experience (UXIt is not that important to select the color, Font, or button rounded corner. Window rounded corners or soft animations are not user experience (UX. My colleague, software legend Bell holis (Billy holisIt is called "decoration, not design ".

WholeProgramUser Experience (UX) Includes: Its workflow, function set, and required input experience. The user experience of the program is not added to the product manual by handicraft experts.

The user experience will play a decorative role while determining the success and failure of this program. Think of your program as a piece of furniture, such as a table. The decoration is the smooth surface of the table. If developers mistakenly choose bad materials, even the best design in the world will not meet the basic needs of users. If your users want a natural-style living room, choosing wooden materials for building will make customers more satisfied. While it is better to use metal in restaurants or kitchens that often require daily disinfection. After learning this, do you think that simply giving users a chair or a table can solve their problems?

The following example demonstrates how to break through the limits of user experience to determine software development. I also used it in the software keynote speech.

When I went to Sweden to studyGoogleThe server automatically monitors my current country./Region and the language in which it should be used.1The displayed Swedish interface. In general, this is true for most users. In special cases like me, you only need to click in the lower right corner to fix it permanently.Cookie) Problem. In another exampleUps.comIf you have to click30Select Sweden from the list of multiple countries, and it will not remember your choice. During the next visit, you need to perform the above operations again. This wastes customers' time and a lot of traffic costs.

UPSDesigners Will be condemned by users from countries that cannot be automatically detected. (This kind of detection work is very easy to do, just a simple static list, updated once a day, it is easy ). Either they despise their wages, or they deliberately choose to waste time accessing their website users. No decoration in the world can cover up such errors.

As I wrote before,GoogleIt is clear that this will save billions of dollars in traffic fees every month. Its Automatic country/Regional detection, automatic search for recommendations, and automatic retrieval of search structures are combined to solve user problems. The minimum operation is required to obtain the correct results in the shortest time. Even the worst interface in the world is not hard to damage this website.

Occasionally, Google will also add some whimsical signs. Recently, I saw a guitar, a video of the scammers, for example1Eclipse. However,GoogleThese decorations have never been used to impede its functions and are never intended to make such changes. It is called"Google DoCoMo"To distinguish it fromGoogleBasic functions.

Customers often ask me to evaluate the functions of their products when their products are completed. The functions, budget consumption, and rigid design that have already been completed cannot be changed. When I see that my customers stick to their opinions, I want to tear up my hair. Like a cancer shell doctor, I want to scream: "Why didn't you come to me for a year? I can help you ". Like a surgeon, I can provide any conservative treatment, as I preach, to intervene early, rather than seek help from experts when it is painful and unable to help.

As I said, the user experience design is in the early stages of the project, rather than the end, Thanks for reading. Let's do it now. Come to me at the beginning, not at the end.