Nokia Series 40 business model: New Opportunities for monetization

Up till now, Series 40 developers can choose two business models to publish their applications-either free or paid for download. Paid downloads are still attractive to generating revenue for applications, and Nokia is now starting to use two other effective methods to expand the download revenue options.

After downloading, the benefits will become more and more meaningful for developers in the future. Nokia has launched some solutions, that is, built-in advertising and built-in payment for applications. For example, the brand new Nokia Asha 303 mobile phone is the first Series 40 mobile phone that supports built-in payment for applications.

Virtual goods, built-in advertisements for applications, and a wide range of subscribers paid by large carriers are all highlights of these new models.