Not talking about business models, why crowdfunding news is difficult to succeed

The concept of crowdfunding has become less fresh today, crowdfunding projects have become more diversified, and the crowdfunding news has been a focus and hot item in the field since the rise of foreign crowdfunding platforms in the past few years. However, in just one year, the news crowdfunding almost disappeared in the domestic crowdfunding platform, in foreign countries also face less people's embarrassment.

Most of the comments on the form of crowdfunding news are mostly focused on business models, and the lack of a clear business model is the main reason for the rapid death of crowdfunding news, but when we look away from the business perspective, leaving behind all the foreseeable benefits, and only from the news itself and the entire media industry to see the news crowdfunding, We can also get a similar conclusion that crowdfunding news may only appear as an eye-catching concept, which in part represents People's quest for civic journalism, and more of a reader's emotional sustenance for the value of the news than it is indispensable to its form, The distance between concept and reality is far away, and the vitality of this form of news also proves the problem on the side.

Therefore, the rise and retreat of crowdfunding news is not a business problem, more is the media industry's own problems, if only from the perspective of business to judge may have deviated from its starting point.

　　It's not necessarily better to fight alone than editorial line

The emergence of crowdfunding news from readers but from reporters, some reporters for the truth of the event or other private purposes, often avoid the constraints of the system alone to conduct the investigation of the incident, and this behavior to some extent to cater to some of the readers. Due to the current situation of the media industry, in the news coverage is more restrictive, the reader of the truth behind the incident is often in the traditional media coverage is not satisfied, so when the reporter himself came out often will be a part of the support of people. This in some cases is only a temporary impulse, in the process of raising funds, the timeliness of the news has disappeared, and the characteristics of the network communication also decided that a topic in the calm after a very difficult to set off more than its climax when the wave. In this case, whether the reporter can persist in the pursuit of the truth, readers can continue to devote attention to the topic, which are some of the factors are not controllable.

From another point of view, this form of news crowdfunding pushes reporters as individuals into the table, and the production of news itself is a process of group cooperation. As we all know, the current news production process, the role of reporters and editors are separate, the reporter is responsible for the interview and writing, and the editor is responsible for the reporter's manuscript two times the processing and writing, the manuscript of the argument and direction are carefully discussed before the preparation.

Thus, a news production process through a number of procedures, and crowdfunding news more like the internet era of a product, he directly face "user", accept "users" of "investment." Although the form of crowdfunding news seems to be more able to restore the truth of events in the outside world, it is virtually impossible to guarantee the quality of both human and manuscript. The traditional editorial department has some problems of relative rigidity in the system, but from the point of view of the specialization of news production, it is undoubtedly more efficient and can guarantee the value of news than the reporters ' singles alone.

American social psychologist Kurt Lewin in the "channel of group Life" in the article, "in the study of the dissemination of the group, the flow of information in some of the" door area "in the channel, in these channels, there are some gatekeepers, only in line with the group norms or gatekeeper value standards of information to enter the channel of communication. This is the later communication researchers become gatekeeper theory, then gatekeeper theory as a principle appeared in the domestic and foreign media organizations in the news production, abide by the role of gatekeeper has become an important way to reflect the news value. The traditional editorial office model, with reporters, editors, editor-in-chief and editor-in-chief, and other multilevel gatekeepers, which guarantee the journalistic professionalism and news value is a great degree of assurance. And reporters as individuals appear, the effectiveness of such a gatekeeper is naturally weak many, personal position and the idea of being deliberately misleading if mixed into it, it is difficult to ensure that its initial purpose, in the end is to cater to the public or to maintain the value of the news has become a difficult choice of topics.

　　The conflict between news value and commercial interest

The emergence of crowdfunding news, in part, has also lowered the threshold for news production, and it has also directly equated news and money, which is clearly contrary to the journalistic professionalism pursued by the major media. Compared with the news publishing industry category of crowdfunding publishing, publishing is more like a fan of the full use of the economy, but the news is a refusal and interest related.

The individual's idealism or the insistence of the nature of the news, if and money to establish a direct link, will inevitably not appear a variety of problems, the guarantee of news value has become a pseudo-proposition, and if the news value of the news and what can be read the meaning of it.

On the other hand, the role of the journalist is different from other professions, he is neither the guide of the public opinion nor the arbiter of the event, but the Observer and narrator who stand on the neutral point of view. And the emergence of crowdfunding news, more is the reporter to a matter of the direction of the solution to push, once the reporter has this thinking inertia, it is difficult to ensure fairness in the interview process, and all this is no one can be bound. The reporter itself may be unconscious in this process, but the emergence of this platform will become a front from the interests of all sides to compete for public opinion positions. In short, it is possible for reporters to be shot in the middle of various interests disputes. The emergence of crowdfunding news is the discovery of a new mode of journalism through the "organization of the non-organization", which is essentially a news revolution, but the biggest problem with crowdfunding news is that it can become a news production that caters to funders and loses its original meaning.

　　The news crowdfunding in the legal frontier

Finally, we have to talk about the legal issues. Because of the delay of the press law, the reporters in the interview process itself has the problem of legal boundaries. On the network also countless times due to the reporter unannounced visits and other reasons for the various personal security injury incidents. So when a news reporter as an individual appears, rather than the media organization of a certified journalist, his identity problem has become a very interesting phenomenon. If you represent an individual, then it means nothing to the media organization, then "journalist" cannot be regarded as a journalist. If on behalf of the media, as a journalist holding a press card, then take the reader's money to interview becomes a kind of paid news, which is clearly against the professional ethics of journalists also violated the relevant regulations.

Thus, regardless of the interview process is likely to occur in various obstacles, single in the interview this link there are a lot of issues worth exploring, and these problems may be at a certain moment is infinitely magnified, and ultimately to the parties to cause harm. This shows that the legal aspects of the problem is not the development of crowdfunding news and gradually forgotten the root cause.

　　Conclusion: All should return to the news essence

Back to the news itself, the current news industry's problems can not be summed up by purely commercial factors. This also has personal factors, team factors, and leadership factors. At present, the industry is not sad about the current situation of media malaise, more is a kind of anger and its indisputable. It is in this case that there are such as crowdfunding news, crowdsourcing news and other extension models. Of course, we can not deny that the business model, business interests in this must have its important role and significance, but to solve the problem, not only from the perspective of business, how to solve the problem of good people, so that the team more professional is the news industry to find self, back to the golden age of the key problem lies, And then the crowdfunding news lost the meaning and value it was talking about.

Original: http://www.huxiu.com/article/103619/1.html

Not talking about business models, why crowdfunding news is difficult to succeed