Not this mall: SEO application in e-commerce website

After 12 years of development in China, E-commerce has gradually become a very mature field, more and more people began to pay attention to E-commerce and to join this field. It is because of the popularity of E-commerce, E-commerce industry has been a series of links have been unprecedented development. and E-commerce Web site is one of the most critical aspects of this field, it is mainly for suppliers, customers and other consumer groups to provide an enterprise of some kind of propaganda and trading platform, E-commerce site is the framework of customers and enterprises the best bridge.

E-commerce Web site is good or bad, will directly affect whether E-commerce enterprises in this field to achieve success, and SEO is good or bad, but also directly affect the site in search engine performance, thus affecting traffic and performance. Therefore, taking into account the importance of SEO this link to e-commerce enterprises, more and more e-commerce enterprises began to invest a lot of human and material resources to develop this piece, the author through a number of E-commerce Web site research and investigation, summed up the SEO in E-commerce site Five points of application for everyone to explore.

First, user experience optimization, attention to user psychology.

The user experience is a lasting topic, including the Home page optimization, column design, user-friendly operation of some button design, according to the user's psychological characteristics of some link design, to facilitate the display of self-product architecture design, and so on, these are a careful link, the author will be the first user experience, the purpose is to tell you, The main purpose of website optimization is to facilitate user operation, to fit the user's taste, such a result is to improve conversion rate.

Second, content optimization, attention to Product description and picture description.

Content, mainly from product updates, at present many e-commerce sites have been edited by the SEO training, through this aspect of the requirements, we can find product page optimization more and more reasonable, product keyword density control is also more appropriate, page title, picture description, Product description, Tightly around the core of the page, while the inner chain is also distributed very appropriately.

Third, the website map, facilitates the user to understand the website.

E-commerce Web site content is generally relatively large, more categories, the establishment of a proper site map, not only conducive to search engine spiders crawling access, more conducive to users understand the overall structure of the site, the user understand the content of the site has a great help.

四、二级 Blog, build authoritative information content.

The content of e-commerce website is updated mainly by product content, but under normal circumstances can also establish a level of blog, as an E-commerce website official blog, used to publish the company's latest developments and industry information, the benefits of the blog is both to the user to promote the company's relevant information, but also conducive to the inclusion of spiders, Enhance the overall weight of the site.

Message and comment, the initiative to the user, return to the user.

Message module and Comment module, embodies the advantages of web2.0, users and the site to interact, not only to enhance the user's enthusiasm, but also to make the content of the Web page is constantly updated, but also conducive to the search engine crawling. At present, the author found that most e-commerce sites have such a function, but the interactivity has yet to be improved.

More than five SEO in E-commerce site applications, mainly for small and medium-sized e-commerce sites, large-scale web site in this regard the operation of a little more, relatively speaking, small and medium-sized e-commerce sites in many SEO has not done enough, still need to improve.

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