Notes for developers of unity games before submitting products

Notes for developers of unity games before submitting products

The emergence of dog planing Network reports/App Store and Google Play has ushered in a brand new era for independent game developers, and many domestic friends are eager to try, however, for those who have little experience or have not yet entered the industry, there are many details besides creativity and enthusiasm. Below, we will introduce several things that developers need to pay attention to before submitting products in App Store.

1. Check the search keyword again.

In iTunesConnect, the maximum length of information associated with the App Store search function is 100 bytes. These 100-byte keywords play a major role in attracting users.

Developers need to note that keywords such as "game" and "free" have long been broken down in the red-colored mobile game market, how to accurately set the features of your product to achieve higher efficiency. In addition, developers can set keywords every time they submit a product upgrade application, which deserves full use.

Before resetting keywords, developers can test the keywords in the settings to see which keywords their products are relatively high and which keywords the products are on the back.

2. Check the category again.

The product categories in App Store are very rich, which will have a great impact on product promotion and even click farming. In the case of the same ranking, popular categories have obvious advantages in high user traffic. Products can naturally get more downloads, but the competition in popular categories is fierce, it is not that easy to maintain a certain degree of exposure (within a certain degree of good performance.

Although the cold door category has a low user traffic, the advantage is that the cost required for product ranking improvement under this category is far lower than that of popular categories. In some cases, products under the cold door category do not even need to be listed. A micro-broad V recommendation or any second-created video can be easily listed.

Each of the two paths has its own advantages and disadvantages. How to choose between them lies in the developer's propaganda strategy. The trick here is that two categories can be set for game products. One of them is the primary category, and the other can be selected based on the promotion and operation policies.

The only thing to note is that, in that case, selecting a category that is completely irrelevant to the product is likely to be rejected by Apple (for example, setting the "Weather" category for "game ).

3. Pass the review and test before going online

After Apple approves the application for product shelving, iTuneces Connect will give the developer A promotion code ), enter this promotion code in the App Store to perform a final test on your product just like using the product officially launched.

It is recommended that developers carefully confirm the items such as user data acquisition and payment functions. After all, this is a key project directly related to product revenue and future adjustment directions.

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