Notes for seo optimization

1. Assume that the PageRank value of a webpage is N. When five links are lost, what is the PageRank value?

A.N/5

B. N-5

C. 0.5 * N

D. No effect

E. This is unpredictable, because PageRank's algorithm is Google's secret.

The correct answer is D. Although we do not know how to execute the PageRank algorithm under multiple links, it can be determined that the PageRank value is calculated based on the relationship between the PageRank value and the linked website. This value is changed at any time, google cannot easily change the PageRank value of a website due to sudden changes in the number of links. In general, Google needs to pass a period of review, for example, 30 to 100 days, knowing that the next PageRank update will change the website's PageRank. Therefore, dropping 5 links suddenly won't lead to PageRank changes.

2. Which of the following actions may cause search engines to be unable to include webpages?

A. Change all existing keywords on the webpage

B. Add another webpage with similar content to your website

C. Create a webpage with similar content

D. Modify your robots.txt file.

E. Add links to other webpages

The correct answer is D. All behaviors in the rows column can lead to name changes, but the only change is the robots.txt file, which does not directly lead to ranking changes. However, the change of robots.txt will cause the search engine to fail to access the webpage, or even cause the search engine to lose the link of the webpage in a short time.

3. Will that link cause the webpage to fail to activate Google's PageRank value points?

A. The link content involves pornography.

B. Links are linked to each other to form an endless ring

C. Link loss

D. The link cannot be directed to the correct webpage location.

E. Too many links

The correct answer is. There is a fact that as long as a webpage involves pornographic content, the search engine will not trust it or even punish the webpage. This method is called search engine filtering. The filtering intensity of different search engines is different. For example, Google filters every day, while Baidu filters the top three months of website construction, there will be very few tests later. This difference will lead to fewer and fewer Google entries, and once Baidu's garbage site passes the review, it will be difficult to be removed.

4. If there is a webpage and the PageRank value given by the Google Toolbar is 5, which of the following may be incorrect?

A. This website is linked to many high-quality websites.

B. All major search engines provide comprehensive index results for the website

C. The website is trusted by search engines.

D. There are many links pointing to the website

E. The website will not be punished or filtered.

The correct answer is E. PageRank in the toolbar is a controversial measurement. The PageRank value in the toolbar is 5, which means that the website is reasonable and has its own value, if the PageRank value is 5, the website is linked to many high-quality websites. All major search engines provide comprehensive index results for the website, which is trusted by the search engine, there are many links pointing to the website, but this does not mean that the website will not be punished or filtered. The actual situation is no matter how high the PageRank value is, punishment or filtering will always accompany this website.

5 from the search engine perspective, which of the following optimization policies for new websites can bring the best return on investment?

A. Optimize A keyword with A query volume of about 10 thousand every day and rank the keyword to the top 20

B. Optimize the five keywords with a query volume of about 10 thousand per day. The top 20 keywords are ranked in the combined ranking of these keywords.

C. Select a competitive vertical query

D. Spend the last year choosing a keyword of long-term and stable attention.

E. Optimize some uncommon keywords with extremely low query volume (50-100 searches a day) and rank them first.

The best answer is C and E. If you want an emerging website to obtain traffic by optimizing the keywords with a large number of queries, the ratio of the return to the input is extremely low, the result is that the traffic caused by low keyword ranking is too low or the traffic generated is too large, and the cost is extremely high. The feasible method is to use some low-cost strategies, such as vertical queries and focusing on uncommon keywords. These methods can bring effective traffic to websites in a specific market environment. They occupy the spaces that large websites do not care about and can effectively avoid direct conflicts with large websites. At the same time, due to the low cost of optimization, optimization is performed on multiple keywords to obtain multiple specific groups, and the number of users in a single group can be compensated by the advantages of the number, it can also reach 10 thousand of clicks per day.

6. A new website is just launched. In the seo optimization blog on the webpage, users access the website and leave their replies, the respondents pointed out the content on your webpage that caused the decline in rankings and may be filtered out, and offered a theoretical solution. Which of the following practices are suitable?

A. Ignore users' replies and start website link optimization

B. Update the blog part based on the user's reply

C. Think about users' replies to correct their current optimization strategies

D. Test the credibility of the problem to prevent it from being a purposeful action by a competitor.

E. Do nothing. Check what will happen in the future.

The best answer is. When optimizing your webpage, a webmaster must first be confident enough to believe that his optimization strategy is correct. Listening to others' opinions at will eventually lead to nothing. At the same time, this is a newly launched website that does not take excessive actions and will not cause webpage filters or search engine penalties, an experienced seos should be able to see the effect of optimization measures only after a while. Currently, the first optimization measure for a website that has just been launched is to provide links and ignore user replies. It is a smart way to start website link optimization. As for the user's reply, there are some meaningless speculation and doubts. The lack of in-depth discussion is not all suitable for website development.

7. The link for a new website is now being optimized. How many links are needed for rapid development?

A. Add 1 to 5 links every day.

B. Add 5 to 10 links every day.

C. Add 10 to 20 links every day

D. As long as it is a natural link, the quantity does not matter.

E. There are no restrictions, because you know you need to link to success

The best answer is. No matter how competitive this link is, every website needs a link, especially for targeted questions. Most people can have one to five links a day, and few can have more than 10 links. The suggestion here is that one to five links are sufficient in the early stage of the website construction, it is recommended that there be no more than 10 links. At the same time, it should be noted that in the early stage of the website construction, the site links must be quality and quantity. It is not feasible to fully ignore the number of links, which is not conducive to website crawling.

8 Which of the following policies may be provided by real seo experts?

A. Get as many links as possible and get their indexes and searches at the same time

B. Predict future events and major search engine turbulence

C. Look forward to co-analyzing search engine algorithms when consensus is reached

D. Use the report ranking tool for search and PageRank on the Google toolbar to analyze websites.

E. Mostly study in the seo blog community

The best answer is E. Through the above questions, it is easy to see that most of these so-called experts have only 5 to 7 years of optimization experience, most of which are the optimization of a small part of the optimization measures, there is a lack of long-term overall optimization measures for the entire website. The most ridiculous thing is that the expert who pointed out the algorithms for analyzing search engines knows that search engine algorithms cannot be cracked, but the last expert, it indicates that you need to learn more in the seo blog community.