Notes for website optimization

1. Analyze competitors and locate target keywords. Competitors must analyze them. Otherwise, we cannot have an accurate positioning. If we do not have an accurate positioning, we cannot determine the target keyword, or we have misspecified the target keyword, the results are painful.

2. url standardization. When I was doing a website, it was often overlooked by webmasters. At this point, many webmasters suffered losses. A website promoted several domain names, leading to scattered PR values, the weight is not on a single domain name, and the ranking is not good. Many old webmasters regret it.

3. Increase the keyword density appropriately. This is also easily missed by new webmasters. Keyword density is critical for a new website. A reasonable understanding of the keyword density can better attract search engine tutorials, to better increase the number of records, and then optimize the entire site.

4. Optimized navigation. Secondary navigation is second only to the title of the home page. The specifications of a website are not standard. It can be seen from the secondary navigation of the website, and the secondary navigation can increase the keyword density, is the best choice for optimizing the website.

5. Long Tail Keyword record. Long tail keywords are hard to grasp, but they are hard to grasp. However, the more difficult things are, the more difficult things are. The less people there are, the more we can get from them, the accumulation of long tail keywords will also be a great fortune.

6. Intra-site anchor text. The essence of the content of a website is the anchor text of the website. The huge anchor text of the website brings great benefits to the content of the website and improves the weight of the website, it is very helpful. Every day, the website content is updated. Adding the site anchor text during the update is a basic optimization for a website.

7. External resources support target keywords. This is the so-called external chain, that is, reverse link. Every website must do a good job of reverse link. The biggest function of the external chain is to attract search engine spider and possess a large external chain group, the function of optimizing a website is indelible.

8. The content continues to increase. The true significance of the website optimization tutorial is to stick to it. If one thing is not persistently done, all rankings will be temporary. Only persistence can be permanent.