November trends in women's fashion industry: View the trend of hot trends and ups and downs

IDC Commentary (idcps.com) December 21: According to the latest data from the Baidu Institute of Statistics, the domestic female fashion industry in November, the female visitors accounted for 42.12%, more than October increase of 0.69%, however, compared with 57.88% of male visitors, The gap remains clear. The majority of the visitor's age group is 20-39 years old. Below, look at the analysis of data compiled by IDC review.

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(Fig. 1) The trend of domestic female fashion industry in November

From Figure 1, you can be informed that the November domestic female fashion industry trends twists and turns, the first sharp decline and rapid rebound, the overall fluctuation is very obvious. Among them, the lowest value of the browsing heat was 9, lasted 3 days, appeared on 7th, 8th, 9th, and the highest value was 71, respectively, appeared in 13th, 19th, 20th.

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(Figure 2) October and November domestic female fashion industry flow entrance comparison

Figure 2 shows that in November, the domestic female fashion industry traffic intake accounted for the top five rankings, the chain last month, no change. Among them, direct access to the champion, accounted for 43%, but compared with the previous period, down 2.1%. The same decline in the proportion of navigation sites, social media. And the main culprit of their proportion is the other outside the chain, the last month increased by 2.67%, thereby exceeding 30%, accounting for 32.1%.

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(Figure 3) domestic female fashion industry flow indicators

Horizontal observation Figure 3, you can note that the average access time in November is 6 seconds more than October, the average number of visits maintained on 2 pages. In addition, the bounce rate in November was less than October, down 2.21%, but in the new visitor ratio, November was 5.04% more than in October.

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(Fig. 4) Sex ratio of female fashion industry visitors in China

According to Figure 4, in the November domestic female fashion industry visitors sex ratio, female visitors accounted for the rise to 42.12%, the chain increased by 0.69%. Accordingly, the percentage of male visitors decreased by 0.69%, to 57.88%, compared to female visitors, and the advantages were not reduced.

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(Fig. 5) Age ratio of domestic female fashion industry visitors

According to Figure 5, in November, the domestic female fashion industry visitor age is still concentrated at 20-39 years of age. Among them, the age of 30-39-year-old accounted for the largest, 40%, a rise from October. In addition, the age group of three visitors, aged 10-19, 40-49 and 50-59, declined in the month-on-year period. Among them, the age of 50-59-year-old percentage drop of 0.55%, the most obvious decline.

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(Figure 6) domestic female fashion industry visitor education ratio

Observation Figure 6, in November, the domestic female fashion industry visitor education accounted for a rise and fall. Among them, high school, bachelor degree or above the proportion of visitors, compared to October, are to achieve a rise in the primary, junior high school, the proportion of college visitors.

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(Figure 7) November domestic female fashion industry visitor professional TOP5

7, the November domestic women's fashion industry visitors to the professional five list sequence, compared with last month, no change. Among them, education/students, IT, marketing/public relations, construction by 36.95%, 15.07%, 7.99%, 6.85% to take the top four, the chain last month, the proportion of all have different degrees of rise. The 5th Financial/real Estate, the proportion of the decline in the chain, a small drop to 4.28%.

Article by IDC Commentary Network original editor, original address: http://www.idcps.com/news/20151221/88472.html (if need to reprint, please specify source)

November trends in women's fashion industry: View the trend of hot trends and ups and downs