Novice describes how to make the bid "price/performance" higher

Now Baidu really dare not compliment, you say oneself is original website, high quality, no violations, but these can not guarantee that your site in the eyes of Baidu is a good student, do not know which day will be your site hair, for such a situation may appear at any time I think is a webmaster will be crazy, but how can, At least in today's Chinese search industry, the Niang or the final decision. But the Niang is also a businessman, since is a businessman to make money, so as long as you are willing to spend money on your site can be in the relevant keywords on the performance of the exceptionally good, as for the reasons I think there is no need to explain more. However, we are ordinary people, the money is numerous, too many rejection of the practice of bidding we do not do, but also can not be a sucker, effectively improve the conversion rate of the bidding is kingly.

　　Key words to choose the heart

This is the first question we do bidding, a good keyword to give the site of the transaction conversion is very large, so we choose the keyword, can not be arbitrary, to determine the main direction of the keyword, that is, the search for the population has a clear consumer demand and ability, followed by the search users should have a very high conversion rate, In fact, this and we say the long tail of the keyword is very similar, but for so many key words we can not do each, in the choice of time is also based on competitive bidding keyword core and weaknesses.

　The ingenious design of the description

Each bidding keyword below will have a small paragraph description, we do not underestimate this description, if the keyword is to attract users of the first element, then the description is to facilitate the second element of the transaction. On this aspect of the formulation, I would like to have no experience of the webmaster should be more reference to peer cases, to see how they write, and everyone in the description should not blindly highlight the professional, strength and other words, to the user want to know the problem of white is the key.

　Landing page design to be more humane

The previous keyword selection and description of the formulation will be to some extent, to give the search user a certain goodwill, and then open our website to continue to understand, but this does not mean that the final transaction will be facilitated. So we're doing a little more work on our landing page design.

But here to remind you that the landing page settings are not necessarily their own home page, can be the most relevant to the keyword and the page, so that users can read directly to what they want to know, but also indirectly improve the success of the transaction.

There are also about the target users, we must be on the landing page targeted delivery, and really attract their attention, followed by the entire page must be concise, professional, especially the medical industry, we provide the content to be effective to users, otherwise just let our website play the banner of the cottage.

The entire landing page of customer service consultation is also an indispensable link, after all, the details of the content will also have omissions, then a timely pop-up Customer Service dialog box can firmly grasp the user's consumer psychology.

But if you can, then try to put on a call icon that will entice the customer's behavior, for example, "online consultation", "Online Quotes", "Order Now", "Troubleshooting" and so on to urge customers to click and Business dialogue, as mentioned before the customer consultation, as long as the user points in, then the chances of success is relatively large.

The last thing I want to remind you is that the entire landing page, when you're done with the relevant content, be sure to add our real contact information, such as the record number, and then the address and contact details, perhaps you feel that there is no need, but from the user point of view, I think we should know that it is necessary to do so.

　Adjust bidding time and price appropriately

The above mentioned content mainly for the conversion rate of the bidding, and the following point to say is how to spend the least money to do the most affordable promotion, the first thing to mention is to play time difference, because some stationmaster thought the price of bidding set good can sit back and relax, but have you ever thought of a word need every minute of such a high price? Because we know our bids are in direct proportion to the order of the rankings, this is mainly from the competition mechanism, but competitors do not do the target keyword, even if we only spend a dime is also able to do the first, so we have to pursue the gap between major competitors, to study when they are offline, the basic price is how much, The ranking will fluctuate in what time period, through a period of collation analysis, you can know that they bid the gap, and then in this time period has targeted to reduce the click Price, so that the effective use of funds.

do a good job of SEO and bidding reasonable match

In the author's eyes, there are conditions but do not bid the webmaster too stingy, but only do bidding webmaster too take a ride, because some words do not need to do, this kind of keyword conversion rate is low, so we can use the power of SEO, after a period of optimization, push it to the home page more ideal position, And for some webmaster do not know that there is no market word, we can first use them for bidding, through analysis to see whether the project or product demand is exuberant, covering the crowd how.

and SEO effect than bidding, to give users and peers of the professional degree is also higher, after all, with the ability to do the home page, not to get the money smashed, the user is more likely to believe, but SEO also has its own shortcomings, slow effect, optimize a page not more than 5 keywords and so on, So in the sales season with the price is a good choice of webmaster, in short, bidding is the vanguard of the team, SEO is the king of the Division.

　Effectively improve their own strength and website quality

Say more, money spend again ruthless, your hardware condition is not good, there will be no deal, just like you said you do is the server, space agents, the strength of the guarantee, but others open your website, 2 minutes can not open, you let others how to believe you, and the site is full of a lot of publicity information, But do not mention their products, others how to believe in your sincerity? So whether it is to do the bidding, or auxiliary to SEO, they both provide us with a platform, a development of the basis, the next focus is our own products.

Do not lose money to do the bidding, the loss is not reasonable use their own account of the money to do the most affordable bidding. Above from my website http://www.boadsh.com, welcome reprint, Thank you.