Novice must see the site positioning chapter

Site positioning is any one to do the station first to consider, you have to have a precise positioning to be able to do the station well. If there is no position, the blind man crosses the river.

first, the importance of positioning

Let's talk about a life experience of your own. I live in the countryside, once to our small county to buy clothes, first to the department store, then to the commercial building, and then turned several shops, has not satisfied. Finally came to a lonely street in the shop, a go inside is full of men, all kinds of. Though I didn't buy it in the end, I was impressed by the store. The next time I buy clothes, the first thing I think of is that all the men's shop, the previous turn of those shops have no impression.

I must say that the purpose of this is clear to all. The reason to do the station and do the truth of the shop is interlinked-you have to have their own characteristics.

There is a saying, "advantage in the overall mediocrity, lost in excess." We see too many webmaster's readme, start to do when the station is big, the perfection. Because it is a person to do, after all, it is difficult to become a portal, so the last one was busy and tired, physically and mentally exhausted. Do what you want, but you can't do anything.

And think of Google, his idea is "to do one thing to the extreme", focused on doing the search, so the search did very successful. Baidu started only to provide search services, with a huge flow, only to do the bar and other ancillary services. Again see ADMIN5, Stationmaster Station, about Stationmaster's have a lot of, also not what all do, he concentrates on information and trade, so now very fire. The laggards, who used to do free resources, now focus on web building and code. They are all examples of precise positioning. We have to find the areas we are best at, find the location of the site. To increase the core competitiveness of the site.

second, how to locate

Small hands, big picture.

The theme of the site to be small and fine, to do their own good. Because the site webmaster has hundreds of thousands of, there are a lot of well-funded internet companies, we only rely on their own professional to compete with others, only such a site is easy to succeed. Many successful personal websites have grown up, including today's large websites.

Site at the outset, positioning small and refined has the following advantages:

You just need to work a little harder than the average person, and you can make this small and fine site the best in the field. Become the top of the small field, your station will be viewed from your site industry people remember, then you can keep the passenger flow, stick to the passenger flow, steady upward development you will soon be able to use it to make money, although just start to make a small profit, but these small money will give you more self-confidence and happiness prompted you to do this site better. With a certain amount of funds and resources accumulated, this small station is only a matter of time.

You have a deep understanding of an industry, you may have a lot of very good ideas and idea, if you start to pursue all-inclusive and show them all, then you may be making a wedding dress for your competitors. If you start off with a very small position, you can avoid this happening.

Look who has made a fortune, KFC and Big M, even the primary school students play the rich know that the two stocks can not pay, and they sell what? Anyone knows that it's simple enough to be a simple hamburger chip soda ice cream, but why they can run rampant in China for decades to know, and there are Baixin and even thousands of delicacies of the domestic catering industry is not a country in the provinces are open chain? Although there are many reasons, simplicity is a big problem. In fact, the Internet industry and the restaurant has an astonishing similarity, is also closed the door to do content, open the door to customers, but you do not know what you enter the door of the customer is what kind of preferences. The simplest is the one that suits more people.

Or the old saying, eat not fat, want to let your website quick money, do not blindly pursue all-inclusive positioning. If you've been doing this for a long time. If you do not want to let yourself tired of the site, we must learn to give up temporarily, to a curve to save the nation. Make a small and fine website to make money first. Because you can not live in an empty stomach in the ideal, the first to solve the problem of eating.
Now a lot of us have to learn the station, such as the Coral Forum, aimed at QQ, outdated to the webmaster, the entire space station, only to provide free space, in addition to nothing ... If you do picture station, then just do the picture, do the professional, do the essence, then if someone looking for a good picture will only be the first choice of your professional picture station, and will not casually find a motley forum or a comprehensive station, go up without confidence to find.

To have their own characteristics, that is, their core competitiveness.

Do you have a special site? If there is no feature, first give yourself a feature out, and then put it right out to tell users, let users remember.

Speaking of the characteristics of the site, especially want to mention a website, that is, blog China, blog China is a very worthy of study cases.

Blog China This site soon launched, because of distinctive features, viscosity is very high, attracted a large number of people, including the richest man Chen Tianqiao are often on. The original blog in China although the content is not particularly much, but it is attractive. I remember writing hao123 article on the top of the highest click rate of more than 50,000 times, ordinary articles in the above hits also have at least 5000.

Later blog China has a big influence, melt to the money, get the money after the pressure, watching the simple blog is difficult to make money, they changed the all-inclusive of the portal route, and renamed Blog network. This change is not wrong, but the change is too quick, so directly from the great jump to the vulgar, so that the old users are suddenly unable to accept no longer on it. The old features are gone, and the new features have not been highlighted. What's the result? Although the Alexa ranking rose, but a large number of old users lost, the site viscosity has been the fact that the catch-up Sina can only become a slogan!

also pay attention to the following four points:

One, only for a particular group of services. Samsung's success lies in grasping the white-collar petty bourgeoisie, Baidu Post bar success, is to seize the student group. Personal belongings are missing site, more should concentrate on the advantage, the main focus on a subdivision of the target group. For example, if you want to put the national Internet users pull in, so the pictures, movies, music, jokes a catch, it seems to all ages, but no characteristics, also can not long-term gathering popularity. On the contrary, if you place the forum in the service for a special group, such as a hip-hop forum for people who like hip-hop, and a storytelling forum for those who like to storytelling, your forum must be flourishing population and the financial resources will be widely available.

Second, only do their own profound understanding of the content. If you do not understand storytelling, you make out of the storytelling net certainly cannot impress those storytelling enthusiasts, if you do not understand hip-hop, you make out of the hip-hop network may just be some hip-hop pictures and tutorials of the simple display. Only if you have a more in-depth understanding of some aspect of the content, you know what your netizens really like, you can make what they really need.

Third, only to do their own promotional resources of the site. It is not difficult to do a website, the difficulty is how to promote his operation. Yesterday in a Webmaster QQ group met a person, said they want to do a Web site navigation station, and in two months to the IP big 20,000. Then I was surprised by the communication, he even put such as webmaster statistics, such as statistics on the site to visit the number of visitors do not know. I have no language. If you do not have the flow of support, not to burn money, want to put a seemingly HAO123 navigation station to do 20,000 IP is not easy.

If you do not have the flow of support how to do it, no words do not do Web site, no webmaster is willing to join a can not take to what the flow of the Web site. Then, is it not possible to do the station? Of course, do content station, as long as the content is edited properly, SEO moderate, then the search engine can bring you a lot of traffic and income.

Four, only do have a profit model of the station. If you think that traffic is equal to income, you are wrong. Accidentally site has a point of traffic, accidentally found several alliances, accidentally account was blocked, careless alliance run away ... If you have a better profit model of the station, such as toy Shopping Network, then, you have the flow, you do not have to worry about making money. A friend asked me what the profit model is? I do the station basically just for interest, did not want to make money from above.