O2o e-commerce platform overview and development company recommendation

China's local life service o2o market has a large number of websites, and the local life service community forums, classified information websites, lifestyle service reviews and group buying websites are the main types of websites involved; as a typical o2o enterprise in the local service market, Hangzhou's 19-storey, 58-city, public comment, and Meituan have their own advantages and are facing certain challenges.

The Development of China's local life service o2o industry is faced with a gap between the informatization of offline service merchants, the efforts of online Internet enterprises and the actual needs of offline merchants, and the cooperation between online, offline, and users. high costs. In the future, mobile terminals will become the most important development direction of the o2o industry for local living services. The o2o market for local living services will show a vertical development trend, social marketing will become the most important means of o2o for local life services.

Three main features of o2o Ecosystem

First, the portal will be decentralized and diversified. This is quite different from the traditional Internet, especially in the PC and web era. Search Engines and navigation websites with Chinese characteristics such as hao123 occupy a great entrance for users to search for information and access the internet. However, in the mobile Internet era, the rise of apps will satisfy the needs of user segmentation. Today, many users use the public comments app to search for merchant information, but this is not the case in some scenarios. For example, we use some apps to book tickets and show the special snacks in the destination city after finding the flights. Users are also very interested. Sogou number, a partner of public comments, is also available. After a user calls a telephone order, he can see the features and activities of the store in its app, it is an extra value for the user to follow his use scenario. Therefore, decentralization of entries is an irreversible trend in the mobile age, which means that as the owner and provider of the best quality content of local life services, public comments can provide these high-quality content to different partners, so that users can enjoy our content and services in the smoothest application scenarios.

Second, cooperation can overcome the complexity of local o2o. Through the cooperation of the developer platform, public comments are not limited to traffic, but sometimes they can work with industry partners to make the service better. If we want to provide consumers with the best take-out service, the most complicated part of take-out is food delivery. If there is already a good team in the industry, we have done a good job in food delivery for the last mile, we have no need to establish a large catering distribution team in every city. We can cooperate with each other. For example, when considering the hotel industry, we hope users can come to us to see which hotel is best suited for this trip. When users want to place orders, if Ctrip and other teams have already done a good job, do we have to do it ourselves? No. We are now very open-minded. Our professional team is dedicated to providing consumers with the best services, and we are willing to work with our collaborators to provide consumers with an overall experience.

Third, reasonable benefits can be shared for long-term win-win. In 2011, the 3q war began to kick off the opening of China's Internet industry, and major companies began to announce their own strategies to open their platforms. Every company may have its own business needs and positions. However, the public comments strongly believe that to be open, we must work together to build an industry ecosystem chain, therefore, as a relatively dominant and Platform party, we must have an open and win-win idea. We can't just stare at how much money we can make, but more importantly, it depends on what kind of interest distribution principle is fair and reasonable to help this industry develop for a long time, this is the most fundamental point. If we only look at the short-term benefits, we will take the opportunity.

E-commerce has been developing for many years, and users have become more mature, whether the website's user experience is excellent, whether the interface is beautiful, whether the functions are powerful, and whether the performance is efficient will greatly affect the user's retention and success or failure of e-commerce, therefore, selecting an excellent E-commerce system becomes crucial.

I have selected mainstream o2o e-commerce platform development companies in the Chinese market to analyze and compare their design capabilities, technical capabilities, customer reputation, number of cases, and service response capabilities, helps enterprises select the development companies of o2o e-commerce platforms.

1. Analysis and Comparison of mainstream o2o local living platform development companies

I have selected mainstream o2o local living platform products and development vendors in the Chinese market: ecshop, shopex, hishop, v5shop, 366ec, and Beijing Bo Hao technology o2o local living platforms for comparative analysis, compare and analyze the design capability, technical development capability, customer reputation, number of cases, and service response capability to help enterprises select o2o local living platform developers.

Vendor name	Design capability	Technical development capability	Customer reputation	Number of cases	Service response capability
Ecshop	Average	Good	Good	Multiple	Average
Shopex	Good	Excellent	Good	Multiple	Good
Hishop	Good	Good	Average	Medium	Good
V5shop	Average	Average	Average	Less	Average
366ec	Good	Average	Good	Less	Good
Beijing Bo Hao TechnologyO2oPlatform	Excellent	Excellent	Excellent	Medium	Good

Summary:

1. The design capability mainly involves comparing and analyzing the website interface design, functional planning and architecture, and the convenience of user operations. In this dimension, Beijing Bo Hao technology has outstanding performance, from the demonstration site analysis on its official website, the design page is elegant and has a good user experience.

Ecshop is an open-source product with a refined UI and user experience. Although many templates are available, ecshop features extremely high homogeneity and no special features. Shopex is a semi-open-source product and a paid product developed on ecshop. It has a good share in the domestic market because it has been introduced into the E-commerce system earlier. However, from its source code analysis, shopex has a general architecture, there will be some restrictions in many aspects, and there has been no development in the past year.

2. Technical development capabilities are compared and analyzed in terms of system functions, scalability, system performance, and business system integration capabilities. Shopex and Beijing Bo Hao technology's o2o platforms are outstanding in this regard. through communication with Beijing Bo Hao technology and shopex engineers, their understanding of local life, Seo optimization, and performance optimization, server Load balancer and other technical aspects have reached a certain depth, and their core development teams have more than 10 years of Internet development experience.

3. Customer reputation mainly analyzes and collects statistics on the customer's evaluation of the developer and whether the developer is successfully implemented.

4. The number of cases mainly analyzes and counts the customer's scale, customer nature, and quantity. In this regard, the o2o products of ecshop, shopex, and Beijing Bo Hao technology are doing well.

From a comprehensive perspective, Beijing Bo Hao technology's o2o products have absorbed the advantages of a number of local life platform development companies, and are currently the most professional o2o local life platform system, you can try it on the demonstration site on the official website.