On Baidu Rich media advertising platform: Hong Media

In the early stages of the Internet, most Internet ads were displayed using pictures or text, and this kind of text-picture advertising is a simple and straightforward advertisement. And the need for small network traffic, by advertisers and webmaster favorite, and we are familiar with the bidding rankings belong to this type of advertising. It is advertised with a simple product text description, as shown in the following illustration.

　　

Rich media Advertising is the use of flash or other forms of multimedia technology to show the product information. They integrate a lot of technology, which is also a feature of rich media advertising. In a video form of advertising, the performance of advertising will be more rich, but also more easily attract users to our products attention. Of course, rich media ads on the network bandwidth requirements must be higher than the text picture ads. At present, the bandwidth level of domestic network users is enough to meet the bandwidth demand for rich media advertising.

We may be familiar with Baidu's bidding rankings, but in fact, Baidu also has a rich media advertising platform, that is, Baidu hung media. This platform is the integration of Baidu advanced Internet technology, so that advertising more vivid and diverse, but also has a rich media advertising data accurate analysis capabilities. It will be based on what the search is looking for and provide a relatively rich form of media advertising. Ads generally appear in the lower-right corner of the page. Unlike other rich media ads, the advertising window of this hung media has Baidu's search box, which contains the product's corporate brand keywords. We can see that if the visitor clicks on the video in the window, The Advertiser's ad page will appear, and if the visitor clicks the Search button, it will go to the search results page of the corporate brand keyword. By incorporating rich media ads into the search results page, not only can you bring more advertising revenue, but also bring more traffic to Baidu. And when the user clicks on the Search button to enter the Brand keyword Search page, can show more PPC ads, can generate higher advertising revenue.

　　

At the same time, Google is also actively preparing for the work of rich media advertising. Google's advertising system AdSense has been included in the video of paid-click advertising Services. Advertisers can publish multimedia ads through AdSense. And at a recent news conference, Google's vice president and user Experience department manager Marissa Mayer has hinted that Google's search results will also include video ads.

Google and Baidu are only using two different forms of rich media advertising. I think Baidu's method is better, Baidu and Google's rich media ads are targeted, but unlike Google Baidu will be in the user read the page display related rich media ads. And Baidu through the search box will be part of the flow back to Baidu itself. Therefore, Baidu's rich media form one can increase its influence and flow, while getting better advertising revenue, kill both birds. And Google's only as an intermediary exists, Google's partners on the site to display advertisers ads, which will not bring more traffic to Google.

Although Rich media advertising has a lot of benefits, but the search engine users are very many, short-term rich media advertising can not shake the traditional PPC ads. But the rich media advertisement is one kind of advertisement form which cannot be neglected. How Baidu and Google will follow up next, we wait and see.

This article by the Web Game Rankings http://www.2763.net Edit, reprint please bring the link, thank you!