On China's first portal

The most sensitive and surprising event of the last two days is the so-called "Sohu's first dispute with Sina", "Sohu's big comeback". Eight years sitting in China's first door of the reputation of Sina, finally in the upcoming Olympic plan integrity, defeated the next. Alexa's latest statistics show that Sohu in the site and the total number of Web site rankings of the two most impact on the value and effectiveness of the key indicators, has been more than two consecutive weeks over the Sina net.

The most sensitive and surprising event of the last two days is the so-called "Sohu's first dispute with Sina", "Sohu's big comeback". Eight years sitting in China's first door of the reputation of Sina, finally in the upcoming Olympic plan integrity, defeated the next. Alexa's latest statistics show that Sohu in the site and the total number of Web site rankings of the two most impact on the value and effectiveness of the key indicators, has been more than two consecutive weeks over the Sina net.

Some people stubbornly point out, how could this news be sent to the legal evening paper? How can Alexa be trusted? So how could Sina, who can make money, lose? ...... However, when they found in Baidu, Sogou search "Sina was sohu over" This news key sentence when tens of thousands of linked numbers, they no longer doubt the authenticity of the news. When they were downstairs to ask: Sina's lead when you believe that Alexa, they no longer despise Alexa. When industry analysts pointed out that vulnerable advertisers are willing to invest more of the main reason is simply because Sina has the "first portal" reputation, they were silent.

Had to be silent. Sina is surpassed, be naked surpass. China's first and second largest traditional portal seating thus changed, along with the next year's Centennial Olympic events, China's internet structure may really have the opportunity of the revolution. But why? What is Sina really missing? This has forced us to re-examine the past few years of the two major portals.

Sohu, once seen as a textbook for the difficulty of internet diversity, has been criticized for its popularity as a testament to the supremacy of Internet focus. Sohu and Sina Fierce competition eight years, most of the time is the confrontation between diversification---Sohu has acquired Chinaren, 17173, focus network, Map line World, Goodfeel, and in 2004 to launch an independent search engine "Sogou"; Sina has selected the acquisition of the Dragon, Everest UC, Wealth tour, Net Hing, and NCsoft joint venture to set up Lok Gu, and in 2005 launched an independent search engine "love to ask." Most of the time, Sohu and Sina almost both dabbled in China's entire internet business. In the era of pluralism, Sina maintained a leading edge.

From 2006 onwards, Sina gradually shrink the battlefield, from diversification began to focus on content. Soon began to withdraw money from Lok Gu, the Wealth of the tour sold to the dragon of art, give up love to ask Google Web search cooperation. Chao, the fifth CEO of Sina, faced more than once the media public's emphasis on Sina's "focus on Internet content". Sina's "focus strategy" has indeed won a piece of praise in a year as advertising revenue still leads Sohu. However, in a new era of single-minded confrontation, Sina and Sohu's current situation contrast but let people begin to reflect, it seems to take the wrong way.

Sohu in Sina's light under the hardships, in the most difficult that period of time willing to walk down the portal altar, boldly abandon Sina sought after the "media, celebrity ideas", back to the road and the line, instead of focusing on the real "majority" of the poor people, with great concentration on new technologies and related applications, adhere to the grassroots line, the introduction of strong, The highly praised Sohu blog; the introduction of the market share of the escalating entertainment video, sports video brand, the introduction of painstaking development for many years large-scale boutique network games, the introduction of the integration of a number of Web site matrix "stronghold", "small note" series trump card, launched the most promising SNS products Chinaren school ...

All of this, so that Sina away from the ordinary people netizens more and more distant, so that Sohu and netizens live together more and more closely. In the Internet, each product is a kind of business thinking, Sina content concentration means that their pursuit of short-term benefits maximization, Sohu's multiple areas of thick thin hair means they are in many areas to seek more long-term. Sina Blog can't wait to constantly hype their celebrity concept, and constantly hype the number of blog visits "The world first" and so on, all show its heart of quick success. And the opposite view Sohu nearly two years the most successful product "Sogou Input Method", the high gesture of "All for the sake of the user"---not bundled plug-ins, always green, never charge, the integration of a variety of product use habits, no threshold transition, and even for the user's views on the continuous introduction of more than 10 improved version, In recent years, a small number of strict self-discipline to the high level of network application products.
　　
With the advance of time, Sina Blog users began to lose, because most users found that Sina is not really concerned about them, which makes everyone feel very frustrated. and Sohu Blog, Sogou Input method users began to increase, because users are very easy to find that these excellent technology is tailor-made for their own, these technologies can be for their own online life constantly add color. The results of this comparison, for two companies, is undoubtedly "fatal" and "winning."
　　
In the face of Charles Zhang's aggressive "technology-driven and product-oriented" strategy, recommended Sina's top executives should take a good play on Sohu blog, Sogou input method; To realize what kind of product is a top portal should have, what kind of corporate awareness is a "China's first website" Should have. Sina is a solid foundation of the brand enterprises, they should not be lost in the direction of money, Sina should promptly examine and find themselves missing a "Sogou input Method", but also the lack of a sincere treatment of the user's heart. Can never forget that the lack of a sincere enterprise, doomed to win the future of the endless market.