On how to popularize the popular events

The biggest news media in these days is all about Liu Xiang's news, since August 7 popular in the London Olympic Games in the 110-meter hurdles in the preliminary round, after the accident, Liu Xiang's report has sprung up, on his fall incident, people from all walks of life to his view is also different, have moved, there is anger, A blessing to ... To this kind of widespread attention to the event is the so-called hot event. Although Liu Xiang's game was a failure, he was so concerned by people that his popularity increased.

Baidu search engine, we in the news section of the search "Liu Xiang," the key words can see this keyword information: The popularity of the list of heat, media volume and recently updated, the specific data as shown in the figure below. In our network marketing personnel, Liu Xiang is successful, because he has successfully promoted himself out, using him to hype the media is also successful. To do our website marketing promotion work, the network promotion is we must use the means, however how to use the popular event to realize the network promotion, here we use the following several ways to realize.

　　

　First, the use of micro-blog promotion

Weibo is one of the quickest ways to network marketing. As we all know, Liu Xiang's micro Bo to pay attention to the people are very many, we just use this to achieve promotion. The content of his microblog will be modified by adding our promotional product information and forwarding it, as shown in the following figure. Now mention the hot topic, the chance of being concerned will be very big, so we send the product information will inadvertently be attention to.

　　

　　Second, the use of search engine (Baidu as an example) to promote

1, Baidu News

Undoubtedly, Baidu News in Baidu is the focus of attention, the news from a number of websites. Write an article about the hot news and then put the product information into the content, then we promote the effect can be imagined, but also improve the visibility of our product information. However, Baidu News is not what we want to send, here need to spend money to post on this. Although its promotion effect is very good, but the charge I still do not recommend.

2, Baidu Paste

Baidu Bar is a good promotion platform, in the bar to search for relevant popular keywords, here to search "Liu Xiang," the key words for example, you can easily find Liu Xiang Bar, in which we can release the hot information about Liu Xiang, and then bring to our product information is good, as shown in the following figure.

　　

3, Baidu knows

Here we first use a Baidu account in Baidu know to mention some of the hot issues, for example, "the popular London Olympics will be back," and then use another Baidu account to answer, (note, it is best not to use on a machine), in response to bring our product information.

　Iii. use of popular communities or forums to promote

As we all know, now the more popular community has Tianya, the West Shrine and Mop, and so on, here we take the Tianya as an example, select a section, in which a hot related post, and then reply to a piece of our product information to the post. To Tianya audit this kind of audit more strict community, want to bring product links and other information is best to the information content through the form of pictures released. Tianya visitors to the West Temple for more, to such popular posts are concerned about the high probability, so use this way to better spread our products.

Summary, the use of popular events to promote on the one hand can improve the exposure of our products on the other hand can enhance the popularity of our website. Now the hot event is one of the hottest events, do promotional work friends quickly follow my method to try it, I hope to help you to promote the road more successful! The above content is only a personal point of view, there are a lot of good methods to be discussed together, welcome to learn, this article from the Grand Internet, Nanjing website optimization, www.hongtunet.cn.