On how to standardize the professional service of SEO optimization

Since Baidu introduced "Baidu Phoenix Nest", most of the keywords are adjusted, the search results are divided into the top and bottom two pay rankings, and the promotion of each area no more than three links. Of course this is Baidu in order to better the user experience left to users, but also with this adjustment Baidu bid the price of more and more high, many enterprises overwhelmed. Now all walks of life began to pay attention to SEO, instead of looking for a cheaper way to-seo, all the way for their own site in Baidu occupy a place.

Engaged in the Internet industry for more than five years, 06 began the study of SEO, with a lot of customers have dealt with, how many customers really understand the SEO, really benefited from SEO? Too little, the reason for the individual think that there are two points is the most important.

1, China's SEO industry is not standard, a mixed bag. Many SEO practitioners are made by web designers or programmers to change careers or take into account the SEO, in front of the interests, given a lot of customers do not really promise, there are many cheating and cheated behavior, many enterprises have been deceived after the emergence of their attitude to SEO awe, resulting in the whole SEO industry more irregular.

2, with more and more enterprises to contact SEO, to understand the SEO, the demand is more and more, many customers do not understand SEO is a very time-consuming work, to achieve the desired effect often takes up to several months to achieve, due to customer demand for quick success, SEO practitioners may not intentionally violate the rules of search engine prohibited Many SEO practitioners have produced a "black Hat" and "White Hat", the search engine is explicitly opposed to the "black Hat" behavior, in order to complete the customer choice of keyword rankings and requirements of the time, some SEO practitioners have to use cheating means. Often can hear many customers in the complaint that the ranking is not a long-term guarantee, optimize the keyword is easy to fall down, and even by K, the high cost of optimization but nothing changed back, the customer loss is serious.

How to make SEO optimize professional service standardization, individual think can start from the following aspects:

First, to improve customer awareness of SEO, customers tend to consider the problem of two levels. 1, the key words in Baidu, on Google ranked in what position, 2, can be in the short term to do up, but also think as long as I spend more money, ranking can quickly go up!

In fact, keyword ranking is not audit SEO results of the only standard. Audit SEO optimization results have a lot of indicators such as: keyword ranking, customer conversion rate, customer access depth, customer turnover, and so on. Recommended that you seoer in their own site to optimize the knowledge of SEO, so that every customer is a little bit SEO optimization common sense. Should be the choice of key words task, rest assured to Seoer, because seoer than you know more about this market.

No unrealistic promises should be given to clients. This includes giving customers a guaranteed ranking position, as well as promises such as a guaranteed ranking effect. Do not intentionally violate the search engine prohibited behavior rules, requirements, SEO personnel through appropriate and reasonable search engine rules, to promote or ensure the ranking of the search engine customers, according to the prior agreement for the benefit of the customer site to do their best, including in the content of the site, construction, beautification, increase user experience, reasonable promotion suggestions.

Third, SEO practitioners should be respectful of professional ethics, respect for the work of others, not to risk the effect of others. such as SEO cases or copywriting, will be the effect of others, claiming for their works. Prohibit the same industry SEO practitioners into malicious attacks, insults and other speech and behavior.

Four, as a part of the Internet, in line with the responsibility of netizens, socially responsible position to make accurate positioning. SEO practitioners shall not violate any laws and regulations, prohibit the acceptance of the production, promotion of the lottery, obscenity, piracy and other illegal web site optimization services, to purify the Internet environment make important contributions.

Five, strengthen customer service, especially after service, if can make a customer satisfaction, then your customer base will expand to its friends and relatives. SEO industry is a rapid development of the industry, especially the search engine algorithm is changing, when the search engine algorithm ranking rules adjusted, SEO practitioners should be the customer site to repair the problems, make reasonable adjustments to ensure that the interests of SEO customers.

Six, establish a reputation and establish their own brand, from what I see more well-known SEO characters and companies, are rarely done low-end projects, such as pure communication links. SEO companies should be aware that the domestic market is turning gradually mature stage, the potential of a huge, domestic SEO is still in the low-level stage, domestic SEO companies should continue to improve their own SEO technology, establish a good reputation, improve visibility, as soon as possible to SEO industry in China mature and grow into the world.

The purpose of this article is to work with peers to explore the development of SEO industry a little view and personal humble opinion, so that we can simply understand some of the SEO industry, to make the right choice, to find a correct way, but also hope that we have a lot of criticism advice. I believe that with the joint efforts of all of us, we will be able to create a more harmonious future. This article source: http://www.68160.com/Shenzhen website construction, A5 first Welcome reprint, if has reproduced please be sure to keep this link. Thank you!