On optimization techniques of mobile e-commerce site

The number of smartphone users is growing at an alarming rate every day. At present, people can not only make phone calls to send text messages or check e-mail, but more importantly, the mobile phone has become their tool to buy things. According to comscore, Two-thirds of smartphone users have used mobile phones to buy things. Smartphones are already a top-class tool to Buy, as many mobile sites or apps have been designed to compare prices, comment on products and make it easy for users to find nearby stores to buy.

If your business has business-related mobile ecommerce sites or apps, your goal is to reduce your bounce rate and increase your conversion rate. In order to achieve this, your mobile website must have the correct optimization. The author will share some skills and practical experience in optimizing mobile e-commerce site in this article.

Usability is very important for smartphones. Here are some tips to improve usability, which may help you lower your bounce rate and improve your phone users ' purchase satisfaction.

1: The optimization includes the product also top and the category results page of breadcrumbs navigation, these features can make it easier for users to browse your entire mobile E-commerce store.

2: Let your users have the option to switch to the desktop at any time. Adding a link to the bottom of the page to view the entire site can be a great boost to usability. This link can dynamically point to the desktop version of the current page.

3: If your business is an entity location, taking location-based features (GPS) can make your site more advantageous on mobile devices, which will help users find your store location in the nearest distance.

Once you make your mobile users have a good user experience, your next goal is to get them to buy. To make it easier for users to convert, we can consider the following important points:

1: Product details, such as product evaluation, will affect the user's purchase decision.

2: In the purchase process to minimize unnecessary steps, will improve your conversion rate.

3: Content page content as far as possible not too much, do not force users to use scrolling to view multiple split pages, or you can use the jquery tag to reasonable in the limited space to organize content.

4: Use the shopping cart and the checkout button on each page to facilitate the user to complete the purchase.

From the perspective of SEO, here are some technical tips to help your E-commerce mobile site in the search engine has a good ranking and visibility.

1: Create a mobile map for your mobile site, so that the specific content of your mobile site is more easily indexed.

2: Use a mobile subdomain for your site to help the search engine crawl and add the correct index.

3: Use the Sitemap protocol to create a Robots.txt file for your site and upload it to the root directory of the mobile Web site.

When you develop and maintain your mobile ecommerce site, be sure to keep these tips in mind, which will help you reduce the bounce rate, increase the conversion rate, and improve the ranking and visibility of search results for search engines. You will find that your mobile E-commerce site will achieve a multiplier effect. This article by the female student net http://www.meilinvsheng.com handwriting original, reprint please retain the source.