On Self-marketing of Internet products

Author: sodimethyl the source of this article: http://blog.csdn.net/sodmenote: This article can be copied and reproduced without the consent of the author, but any reference to this article should be retained by the author of the first three lines of the article, the source and. thank you. note: This article is also sent to my Netease blog (http://sodme.dev.blog.163.com)

The Internet industry is often seen as the most innovative industry, but the cruel reality is that many of our technical staff have worked hard to develop their own sense of innovation, features that are very valuable to users, but are not noticed and used by users. Even users have never tried them.

Have you ever been so upset as a product developer?

The work achievements of all major engineering disciplines must be practical. That is to say, what you make is useful and valuable to users first. If a developer is willing to make a technical attempt based on his or her technical interests, you don't have to worry too much about buying your account. Products that are useless to users are of no value and should not be accepted, liked, or even used by users.

Users of Internet products are prone to ten millions of requests. marketing of such products is not like selling insurance. They win orders through one-on-one scams. It is precisely this application feature that determines that Internet products must have the function of self-promotion and self-marketing. When users enter the system, they should let the system introduce themselves, users are guided to try new functions in a timely manner, so that the system itself can implement self-marketing, without the manual participation of product operators and product developers.

In my opinion, the marketing of a product can be divided into two aspects: external marketing and Internal Marketing. Internal Marketing refers to the marketing system organized within the product, such as mutual recommendation and association prompts between various functions; external marketing, it refers to the channels through which users learn about your products and are interested in your products. I also refer to internal marketing as self-marketing for Internet products. These two aspects are two stages for a product to be accepted by users. External Marketing determines that users can know you, and internal marketing determines whether users are satisfied with you and leave it behind.

As a technology developer, in addition to implementing the functions of the technology itself, we should also consider a real novice user who has no access to your system, how does he use your product? What kind of process does he experience your product. Are the system prompts clear? Is the system function easy to use? Is the system easy to operate?

I believe that the design concept of "whitebait" in online gaming products also applies to other Internet products. "Xiao Bai" means users are relatively lazy, not users are stupid. In this world, no one is smarter than anyone, and no one is more silly than anyone. However, there are always people in this world who are more lazy than lazy people. You have to admit this.

With the idea of "self-marketing", you can re-plan your product use process, re-plan your new function launch process and guidance, and re-plan your design architecture. You will find that, the customer loyalty of the product will also become higher and higher. Of course, the premise is that the "self-marketing" function is valuable to the user. Otherwise, the effect may be counterproductive.