On the Chinese mobile phone futures chaos by millet and Meizu warfare

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The internet has never lacked a war of words, especially in the field of smart phones, all kinds of controversy, the war is endless, just like the last time the most force is undoubtedly known as the "Internet in the history of the first Covenant" of the Wang Ro War, Yonghao also won the title of "interposed Mad Demon". And in the near period of time, the battle between Xiaomi and Meizu, together with the hammer mobile phone in the middle of the fun, instantly attracted the attention of countless people. But behind the hustle and bustle, the user is looking forward to the mobile phone and not the status quo.

Xiaomi in the battle with Meizu in the wind, in addition to the Meizu MX4 price to give its heavy blow, the most important or consistent snapping mode hurts the user's heart. Also since millet, mobile phone play futures has become popular mode. This time, Meizu and other domestic handset manufacturers have also played the futures model, so that many users heart complaints. At present, domestic mobile phone futures chaos has reached the peak degree, in this behind, is a multi-stakeholder tangle.

About October 8! Domestic mobile phone Futures "madness"

The battle between Xiaomi and Meizu is clearly in the upper hand. Because the impression of millet is too silent, the other does not mention, just snapping to rob, it is enough to trigger the user and public opinion of its doubts, a lot of Xiaomi users "powder turn black." This ultimately affects the brand image of Xiaomi and the Voice and authority in the market, causing the crisis of integrity. Meizu is not good at marketing, but in this passive counter-attack can occupy the upper hand, it is enough to explain the impact of millet playing futures in the adverse effects of how serious.

But Meizu has not been proud of how long, "Kerosene" will be directed at it. Because Meizu did not buy the way to sell MX4, but to use the form of queuing, but because the mobile phone delivery delay serious user attacks. In the Meizu Forum, "kerosene" has posted its own order delivery date, and constantly spit groove. Originally was September 2 5 o'clock in the afternoon open purchase, but also "kerosene" more than 4 points on the success of the order, but was notified to about October 8 to receive goods! What's more, 21 days later, more than half a month, the Meizu will be on September 20 successively in accordance with order order shipment, a sudden extension of more than half a month, how can users satisfied? In the moment, Meizu follow the millet, also big play futures news began to spread widely on the Internet, users scold sound.

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In fact, not only millet and Meizu, the current domestic mobile phone play futures has become a popular trend, millet, hammers, Lenovo, Huawei, ZTE, etc. have been to the futures Model "madness", as long as the popular models are playing snapped, lined the banner. This to the manufacturers can be more than one swoop, so that its popular models hit the head, so as to enhance their brand value, but also to gather popularity, in the fierce market competition has always maintained a high degree of concern, not to be neglected by users; More importantly, the futures models do not occupy a large inventory and liquidity, so that manufacturers more flexible turnover. Mobile phone manufacturers by virtue of futures model, thinking that in the user's appetite, in fact, but was "hated."

"Disguised financing"? The mystery under the shadow of Futures

Domestic handset manufacturers love the futures model, but by the industry and the user's crucified. Many people questioned the futures model is to get the user's money in advance, but did not abide by their promise, on time delivery. And the big money mobile phone manufacturers have not announced the whereabouts, so people have to doubt whether the handset manufacturers are playing "disguised financing" trick.

With Meizu MX4 as an example, the number of bookings is now more than 10 million, not the other e-commerce platform do not need to deposit orders, Meizu only the number of bookings on the website more than 5 million. And in the Meizu official website reservation, at least also pay a deposit of 200 yuan, and then the online physical store to take goods, more directly on the official website to pay the entire section waiting for Meizu direct delivery! I do not according to exaggeration, just by 30% of the full order count, Meizu has already got 1.5 million x1799=2698500000 yuan of money! Look clearly, close to 2.7 billion! This is still the most conservative estimate. If this money is placed in the balance of treasure, according to the yield of September 22 4.166%, the daily profit is 300,000! That is to say Meizu every night delivery day, 1.5 million users lost 300,000 yuan! If the late delivery half a month, that is 4.5 million yuan!

Although the manufacturers certainly do not use the money in terms of investment, or efforts to produce the relevant models, but it does affect users. Originally September 20 will be able to get mobile phones, but in early October only to get, has affected the user's mood. Of course, Meizu may also be good at the apology letter to the user to apologize, but this can really make up for the user lost patience?

Millet has been a lesson, many mobile phone manufacturers to see the pattern of a night of millet, have imitated, but do not see this is just goose that lays practice. The end result of this is like millet, overdraft their own credit, to their image caused great harm. Think of the user playing in between the palm, in fact, the end is abandoned by the user.

On the other hand, the domestic mobile phone market will have a disorderly future, it is because the entire industry has not enacted a practical rules and regulations. Even if the current domestic mobile phone market is very hot, but the whole market is still in a chaotic state. As long as it is able to enhance the brand image, as long as it is able to attract users attention, as long as it is able to increase sales, each handset manufacturers are in the mind to play all kinds of tricks, or even break the final bottom line and moral integrity. That would be a devastating blow to the normal market order, or it would have left the entire mobile market in the making.

A lot of people may have doubts, such as Apple and other international giants, not also in the new machine to use the full form of booking, why is not futures? This is because Apple is very clear about the time of departure, will not delay, and will not be able to play the game is still allowing users to book all the tricks, completely according to their production capacity to supply. For example, the iphone 6 series 19th first, all through the Apple official website reservation, all received the goods on the same day. And those 3-4 weeks of delivery, will never be later than this time.

Supply chain for the king of domestic mobile phone unbearable heavy

In fact, many domestic mobile phone manufacturers are petitioners, not want to play the futures model, but the production capacity really can't keep up! Indeed, for domestic mobile phones, price war, marketing war has not been the focus, now spell is who home supply chain more powerful and stable. Take Xiaomi 4 and Meizu MX4 For example, no matter how high you cost, but if the user is generally not available, then what is the point? Millet every time to capacity climbing as an excuse, it seems that the slope is difficult to climb, from 1 to 4 millet is still at the foot of the mountain. In fact, millet may also my throat, after all, the relationship with Qualcomm is not hard enough, want to improve production capacity is nothing.

Meizu MX4 the same, in the previous days of the letter of apology, said that the current capacity is only about 10,000 units per day, is also in the ramp-up stage-if there is only 10,000 units a day, that 5 million orders will not be to 2016 years to digest finished? Meizu supply chain also has problems, formerly belonging to the niche model when it is their own production, has recently been handed over to the factory, but it is clear that the running-in or need time. The main one is the MediaTek chip, which will produce only 3 million products this year, and only 1 million of them are available to Meizu. Fragile supply chain, let Meizu paddle.

Why Samsung can be the world's largest sales? It is because it has mastered the mobile phone industry in the middle reaches the voice, screen, processor and other core components are produced by their own, even if the market demand is large, can also be fully satisfied. Even with a high-pass processor, it's a big customer, and it's a priority to supply. and domestic handset manufacturers are dwarfed, almost all of the core components are to look at people's face, they just become "generation factory", once a certain supply link problems, will affect the entire production, sales chain. Even though some of Huawei's models are powered by home-made processors, the technology is not mature, the production capacity is low, and it suffers from supply pain. In the supply chain as the king of the present, if the guarantee of its stability, efficiency, is the first domestic handset manufacturers to solve the problem.

Solid work of domestic mobile phone manufacturers

I really want to the domestic handset manufacturer said, no Zuo no die. You know, the current growth rate of domestic smartphones has slowed. In recent days, the IDC monthly tracking report shows that July 2014 China's smartphone shipments fell 14.1% yoy. GfK, the research institute, predicts that retail sales in China's smartphone market will reach 393 million in 2014, with a growth rate of just 12% per cent, compared with 82% last year. More and more handset makers are pouring into the market, but the whole handset market is getting smaller, which means there must be a vendor out. In such a situation, domestic handset manufacturers still play the tricks of the future, really not afraid to be user Counterstrike?

In addition, although domestic mobile phones in the domestic and global smart phone market is increasingly important, but no matter in the supply chain, competitiveness and other international giants such as Samsung, Apple and so there is a big gap. Domestic handset manufacturers have become increasingly impetuous, must be as soon as possible "treatment", lay a good foundation, do things, it is possible to really stand up. (New discoveries of science and Technology, Constantine/Wen)

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On the Chinese mobile phone futures chaos by millet and Meizu warfare