On the complementarity between SEO and PPC

In recent years more and more enterprises began to dabble in search engine marketing, some companies choose SEO some choose PPC, and even more both run simultaneously. So for the enterprise how to deal with a good SEO and PPC to make the search engine impact to maximize the effectiveness of it? There is no conflict between SEO and PPC, the author believes that the best search engine marketing strategy is to merge the two, so that both complement each other, improve the conversion rate of the site. First of all, let's start with the old saying revisit the advantages of SEO and PPC, the two search marketing strategies.

　　A brief summary of SEO advantages

1, the user acceptance of a high degree, compared to PPC more easily let the searcher believe. Internet users for the Internet advertising has a certain degree of exclusion, compared to the search results in PPC ads, searchers will be more trusting and natural search results.

2, SEO can build online brand, stable natural ranking can get peer and customer trust. The searcher's trust in natural search results can add points to the online branding of the enterprise.

3, the cost of the key words is lower, do not have to worry about their own keywords like PPC is malicious click.

　　A brief summary of the advantages of PPC

1, ranking fast, immediate. The enterprise may choose to obtain the rank by the number of oneself invests the fund, the effect is immediate.

2, the key word positioning more accurate. The accurate positioning of keywords can enable enterprises to obtain more pure and clear target users, easier to complete orders.

3, the choice of key words more flexible. Relative to SEO,PPC ads in the choice of key words will be more flexible, enterprises can use multiple keywords at the same time to do PPC ads, in a phase after the choice of high conversion rate of words to do.

4, for local enterprises, can be targeted for the region to do PPC, to avoid some ineffective field traffic.

　　How to make SEO and PPC complement each other to improve conversion rate

1, SEO cycle length can be made up of PPC to make up

We know that the site's SEO needs a certain cycle to see the effect, the general general heat of the key words about two or three weeks, the industry's most popular keyword needs one months or more, for this part of the need for a long period of keywords we can borrow by PPC to make up. Popular say is competitive low words we can directly by SEO quickly to get a ranking, those SEO can not be short-term results, or difficult to do up the key words we can use PPC, so down SEO and PPC to achieve a complementary harmony. This allows you to reduce the cost of PPC without losing the target user.

2, bidding can make up for SEO optimization keyword number limit situation

We know that a page of the key words can not be too much, if too much will spread the weight of the page, leading to all the keywords are not good rankings. And if your page needs to do a lot of word rankings, we have to use PPC to get more rankings, because PPC promotion does not limit a page can promote the number of words, as long as your wallet deep enough, then you can let this page to get multiple words ranking, This is to make up for SEO optimization keyword quantity limitation of shortcomings.

3, holiday activities or seasonal replacement can use PPC

Just the past November 11, Taobao double 11 to create 19.1 billion myths let us not very 嘘唏, this data let us see Festival activities for the importance of corporate marketing. For enterprises such as the Mid-Autumn Festival, Dragon Boat Festival, Valentine's Day, Christmas, Spring Festival and so on are the key period to improve sales. In this time period, if we can not quickly get a good ranking by SEO, for this we may by the rapid effect of PPC to get a good ranking, improve conversion rate.

4, when the site is K, PPC can reduce the loss

Do SEO will inevitably because of misoperation or search engine accidentally hurt and let the rankings lose. If the rankings fall, for businesses, whether sales or online brands are hit, the timely use of PPC to reduce losses, because the search engine penalties generally do not appear permanent punishment, until the search engine to restore our rankings we can remove PPC, This can stabilize the business volume of the website, it is beneficial to all aspects.

The above is from this article from the 304 stainless steel strip http://www.lite0769.com/for SEO and PPC How to improve the conversion rate of the two swords, if you have different views welcome to point out.