On the construction of outer chain what is a good outside chain

SEO is the most critical and most interesting is the construction of the chain, just beginners are headache, with the continuous accumulation of experience, the construction of the chain will be more and more easy, but this is a long process, I believe that everyone and I have been groping in this stage for a long time, the process of growth, there are predecessors to introduce a step is very important , today the analysis of the chain is the "Sihai friends" inspired, groping to learn so long can finally put their own summary and understanding to write out, and common progress. Gossip less, straight to the point, today want to share is "what kind of link is a good link to the site":

Keng: The weight of the site and keyword ranking, is determined by a number of factors, of which the quantity and quality of the chain is very critical, but the ranking and the absolute number of external links is not equivalent relationship. Here we look for an example, such as Baidu search "plastic runway," the natural ranking of the second site www.zerunsujiao.com backlinks are 544, the following figure for the card

, and I casually ordered a URL on page tenth the number of backlinks for this www.zhonghuasujiao.com is 1460, as shown below , two very obvious contrasts, the reverse link is many but does not represent a certain rank front.

This phenomenon will make a lot of people confused, why their own page outside the link, ranking inferior to other competitors? How to improve the quality of the chain? What kind of link is the best link to improve the weight of the site?

First: Bring a lot of clicks, increase the conversion rate of the link

From the SEO point of view, the external link is the most direct and effective way to improve the ranking, however, as the overall marketing perspective, to get the click Flow to improve the conversion rate is the ultimate goal, if the flow from a large number of links to get click Traffic, even if added nofollow, although did not help improve rankings, but got the flow, It's a good link, too. Do optimization must not forget the ultimate goal, conversion rate. The most common such links are from the portal site of the ads link, select the corresponding industry portal, buy or change an advertising bit, so that the site to browse the customer's click to pay attention to their own site, such practices bring customers more direct, the turnover rate is high.

Second: One-way links better than the exchange of links

The best external links can be said to be not "one-way link" mo is a one-way link is the other webmaster actively give the link, do not need to link back. Two site links to each other is the most common link, but the weight of a one-way link is a lot lower, get the weight of each other to output weight than the other side of course than the one-way injection.

Third: Spontaneous original and editorial

There is also a link from the cited, for example, your site can be a representative or a model by the webmaster cited, because your site is authoritative enough, only linked to your page to explain the problem. So the editorial significance of the link is a real vote, the weight is very high.

Part Four: High content relevance

10 primary school students said that a page is about the plastic runway to let you see, not as good as 5 construction workers recommended pages authoritative. This example fully illustrates the relevance of the content. Do outside the chain is also this reason, which kind of outside the chain of high quality? Of course, it is related to a strong outside chain. However, it is not possible to determine the relevance of the link, mainly to inform the construction personnel outside the chain of common sense and intuition. For example, the plastic runway site is the outside chain of beauty, fitness or school, sports topics most relevant? This does not have an accurate line, but at least these topics are much more relevant than stationery and foreign language.

The anchor text link of moderately planned

Anchor text appears the target keyword most can increase the weight, this in the ranking algorithm is a large proportion. And if the early stage did not plan easily because the anchor text too concentrated unnatural, cause deliberately optimized signs, but was down right. So do the anchor text link before planning good, from important page links as far as possible with the target keyword to do anchor text, weight slightly lower some of the page, the appropriate mix of a variety of anchor text can be. Deliberately form a similar natural growth of anchor text links, the largest guarantee of the quality of anchor text links.

Sixth: Link position centered to positive

Many do SEO friends know that the link out of the page now on the left and right is the highest weight, but this point of view must be clear, this refers to the site internal links. For high-quality external links, appearing in the middle part of the text is a good link, because the search engine can be divided by the page, to determine the location of these links, targeted to reduce the weight of possible cheating (for example, buy the link is generally below), the best link out of the body now, Because only in the body can there be meaningful spontaneous links with editorial significance.

Seventh: Issue the name of the linked domain weight and its keywords ranking

This judgment is most suitable for the choice of links, send links to the site not only to see snapshots and included on the decision, keyword has a certain ranking is the weight of the embodiment, of course, not too harsh, ranked in the first more than 10 pages can also explain the site has a certain weight. The second is to check the other site's domain name registration time PR value and so on. Generally speaking, the earlier the domain name registration time, the higher the weight. Some novice may have the question in this, how to check the domain name registration time? The simplest method is as follows: in Baidu to find a query domain name registration URL, example of a new network, the following figure

　　

After opening a new network can directly see the query interface, the following figure

　　

Enter the URL to query, example www.qdjts.com, registration will be prompted after registration, we can trace its registration time and expiration time

　　

In fact, there are many ways to view the domain name, here only to enumerate a way for novice friends to see, veteran friends directly past it.

Eighth: Single page weight and ranking

Apart from considering the weight and ranking of the entire website, the page weight of the link and its ranking ability also need attention, because of the link to remove friends from the home page links, we want to get links from other home pages is quite difficult, only from the inside page to get links, such as articles published in the Iris or webmaster network, are from the inside page to get links.

Sometimes, the weight of the internal pages of a large site than the small station home weight is much higher, in order to get a higher quality of the link, you can actively request and get to the high weight of the site within the page link is also a good choice.

Nineth: Attach great importance to the number of export links

The more the number of export links on the page, each link to get less weight, select the link to view the weight of the site and then calculate the weight of their own. Follow the cake split principle, to attach great importance to export the number of links, if the other side of the number of links reached more than 40 basic will not have to reconsider.

Tenth: The overall situation of the website

1-Website PR value (recommended for Baidu optimization friends do not pay too much attention to this item)

2-The main classification page to get the corresponding lower than the first level of the PR value (example: www.xxx.com PR6 so www.xxx.com/a should be pr5-3 and should not be PR0)

3-whether it is included in the Open catalogue (example: similar to the eight ring net, or open type of industry website)

4-The size of the site (for example: how many Channel page or section page, General Enterprise station only a few channel pages)

5-Key keywords and the ranking of the second keyword

6-Have you ever been punished

11th: How the quality of the site's neighbors

The site's neighbors, of course, and this site has links to the site, the equivalent of a person who is a friend, friends more for drug smuggling, that this person is certainly not easy to be recognized. Guide to change the chain, to register to choose a regular site, must not consider the garbage station, sex gambling, the site, once the link may be judged by Baidu suspicious, may lead to punishment.

12th: Page update and snapshot time

If the snapshot is very new, this site or page is often crawled by search engines, very popular search engines like. The weight of this site is high enough to vote, at the same time means that with the link can soon be detected, on the one hand, the search for the robot, on the one hand, also counted in the platoon algorithm.

13th: Authoritative links from government stations

Most seoer think, from government station. Gov this can not casually registered domain name link effect and good. What is the reason for this: Usually, the government that can apply for this kind of domain name, Government station garbage content is low, authoritative high, and linked to many of the high weight of the government station, so even if this domain name does not have an innate advantage, but because of these factors in the aftermath of the cumulative accumulation of their links must be very good.

Summary: To here Novice friends all understand, 13, do not need to do all, this is an ideal state, if all the extreme, then this site became the best. Some situations are forced and hard to get, personally think, do not too rigidly adhere to such high requirements, do your best, the most important thing is the direction is not wrong. Seeking quality and quantity, outside the chain is strong. (Note: Write an article is not easy, to reprint please indicate the Source: Machine tool brand site long: Yui Thank you!)