On the content strategy of website optimization

November 28, Candy Candy showed me a website, this site URL I don't say, we can try to guess, but I definitely know which name, this can also be as a test station of the friendliness of a direction, if I go to see a station, finally I do not remember the brand words, that station is not. To come to the point, said this site is a brand station, is said to be the first domestic cake club, that is, the online club for the brand Experience Pavilion, linkage online E-commerce platform, the city distribution sales, clubs can DIY cakes, deeply loved by everyone.

Here is not to do the soft text, through the introduction so that everyone first familiar with this station is what to do, and then we say content:

In general, the content of a Web site should be closely subject to the theme, especially the type of enterprise, the content itself is not a lot, are firmly grasp the keyword, to carry out content updates.

such as this site, he has a classification called me to learn to make cakes, this is the Tutorial tool class articles, this kind of long tail can bring some love cake DIY users to read. In my opinion, this kind of article can follow the offline collection, online DIY can be clever to promote the on-line platform, may be some day someone watching DIY tutorials to see it or buy a convenient to buy.

The above is the normal mode, grasp the key words to do content, but there is a lot of people ignore, that is, you can change the thinking of the word employing people, to grasp the common attributes. Or take the above website for example:

What is his property? DIY is a kind of life attitude, what is his role? Through DIY to promote friendship, family, love, or to pass the boring time. Remember, people do things for a purpose, for good or for bad, but for certain purposes. To label these, that is:

"DIY, life attitude, to be happy, emotional ties, party activities, decompression ..."

There are too many tags, not one list, these are tags, then I write this article can not:

1, with girlfriend conflict how to coax her

2. How to relax yourself by working under great pressure

3, how to make a happy small two goods

4. What kind of event is more interesting

5, besides K song still have what to have fun

Can you say yes? I said yes, and not bad, these although not for DIY this title, but these things with DIY have common purpose, have common attributes, then, these people may be your customers, although they are not looking for DIY cake, but they may be your potential customers, you write these articles, Can touch him to understand the DIY cake, this is a guide to the process, at the same time, these content of the article sent to the station, naturally led to your brand, do a third-party perspective of the introduction, such as:

Alexander the pressure--the desire to adjust self--search-related-find an article on stress reduction-talk about DIY cakes to relax-try

This is an interesting article, and to do so, you will feel more interesting, because you do not only the search engine marketing, you also do a soft marketing, and even you send other platforms, but also do a lot of other marketing, and even you can make Baidu experience, take the Baidu Encyclopedia decompression terms, the concept of DIY cake into the entry, Put your brand word in, you can look at the < decompression > entry, we see from the aromatic decompression what? Yes, you are not wrong, I also write this article for the first time I saw, he may simply to do this encyclopedia, but we can see through our deduction, from a route to go down, You do too many marketing methods, said platform: blog, microblogging, forums, questions and answers too much, this article can play a lot of points?

This article by Leng Yihan Original, the original address is: http://www.lengyihan.com/206.html, reprint please indicate the source.