On the current situation and development of Chinese blogs

Blog birth time is not long, the domestic commonly used English dictionary can not even find the word, but recently through the Internet to highlight the personality of the blog personal theme site by the media attention and hot up. Blog is the last two years in the United States, and quickly swept the world of a new form of network media. The so-called blog, that is, Web log (web logs, referred to as "blog") merged the evolution, mainly in the form of diary published articles, and can attach comments on the personal page. As the Clinton White House incident breaking inside the web and spread quickly, this new form of online media is also popular, and many people who are keen on Web writing join the blogosphere, called bloggers. Bloggers, like the hippy of the year, have become a nickname for a particular group of people.

Blog is said to be a group of returnees into China, the earliest blog site may be Mr. Xingdong founder of the "blog China", he is also a blog culture to spare no effort to preach. Early blog site, positioning mainly in the IT, information, economics, science and technology and other fields, the participants are mostly experts and scholars, form and content are more professional, not easy to attract ordinary netizens to participate. Until some websites realized the commercial value that the blog may bring, opened the self-help Type blog webpage, only then gradually became popular. Retrospective blog technology prototype, can be said to be a simplified combination of BBS and personal space, from the technical view there is no new ideas to say. In the 90 's, when the internet just became popular, there appeared a lot of famous network writers, many people are through some portal Community BBS published works, this can be regarded as the embryonic form of the blog. The domestic famous network original works station "under the Banyan Tree", its article publish the way, actually very some blog flavor. But why BBS, network works no blog at present so in full swing, to win the attention of the media and the active participation of netizens?

First of all, whether it is BBS, or network Works station, it highlights the first is the forum or site positioning, netizens just a participant, the article published and comment back, are the rules, there is a certain audit mechanism, there is a person (moderator, network management, editing, etc.) in the management. In comparison, blog more emphasis on personality. In essence, a blog is actually a ready-made page template, you can publish articles and comments, and can be indexed by the calendar of personal sites. It's relatively simple in form, and managers and publishers are usually one person, similar to some news-site article publishing systems. A maintenance of a well-known PHP script forum Chinese version of Friends to tell me, in fact, blog from the technical framework to see is very simple, only a small subset of the BBS system. He gave me an example, the forum administrator for a registered user opened a version, only to allow this user to post posts, other users only browse and reply, this and blog almost. and operating a blog business site, in fact, can be seen as a large forum with countless suites.

BBS Technical mechanism I am familiar with, I also have their own blog site, think carefully, I think the friend said that there is a reason. But the blog in less than two years time, it became so hot, big year free mailbox and OICQ (QQ predecessor) Momentum, there is its intrinsic reasons. Blog site is currently free, and now easy to use free web site space is almost not, forum space is not only more expensive, and installation, configuration, maintenance is not an ordinary netizen ability. Blog originally means in the network to write a diary place, so it's use and maintenance starting point is very low, will apply for free mailbox, basically can play blog. My office colleagues of the children, still in primary school, have their own blog homepage, every day in the above remember what the school ate, the teacher classmate said what. Visible, blog has its popular basic conditions, is easy to start. Foreign blogs are also popular recently, but almost all are limited to writing essays, collecting some articles, there are special blog published works. Most Chinese people do not often write habits, the emergence and popularity of blogs, if it can change the status quo, no doubt to improve the overall national quality is very good. But I see a lot of blog pages, form and content is not a real blog, some smart netizens, will blog into a picture set, novel set (of course not original), Flash station, Stock depot, and even the release of video download links, advertising information. This seemingly lively blog trend, not only will not accelerate the development of the blog, it is likely to make the blog deviate from the healthy development of the track. But in any case, blog not only meet the professional personnel and professional writers exchange archiving needs, but also to meet the average netizen "amateurs" desire, indeed have the popular potential.

In addition to the previous reasons, China's blog can heat up, have to mention two people, this is a period of time before the popular network writers, Miko Mi and Bamboo Shadow pupil. I personally do not agree on the Internet to publish too personal text, although the spirit of the blog is free and sharing, but put on the network of words and pictures always need to see, responsible for their own people, responsible for others is a network of the minimum conscience. It is not always the right path to attract readers and clicks with some explicit descriptions and photos. If the text is purely for pleasure, it is better to lock it in a notebook or put it in a computer. Text on the Internet, people will see that the network is free, but not without the rules of the game, the premise of freedom is self-discipline.

To tell you the truth, after the Miko Mi incident, I did not pay much attention to the thought, but is "beautiful writer" Bale. Until the previous period of time to see Sina about Bamboo Shadow pupil of the report, just know that the original blog has been in the media hype under the heat. The cause seems to be because the author in the article with a partial nude photo, so the author blog Tianya not only registered users Surge, blog home page hits one months to soar to a hundred thousand of per day, the operator's server also many times when the machine. Until the network management of the blog station in the nude photo into the oil painting, this matter only slightly subsided. Through this event, the blog is more people understand, of course, there are many misunderstandings, but therefore to join the blog team more and more people. Several major domestic blog sites, nearly one months of blog sites registered a significant increase in the number of individual sites have ceased to register for free.

See the popularity of the blog in the country, the author is not only happy, but also a bit disturbing. Blog is just a form of web site, technically mature technology, but if the lack of norms and regulation, it is likely to be premature. A few years ago, BBS also hot for a while, but some of the quality of the netizens through the BBS published irresponsible posts, and finally brought to the BBS strict control and review. Blog as a new thing in the network, how to develop healthily, is the Internet regulatory departments, blog operators and the majority of netizens should consider the problem.

China's blog can be healthy development, the necessary supervision and guidance is indispensable, which requires blog site operators do a lot of work. I am sure that simply do blog site operators are currently not making money, they are optimistic about the future of the blog. In addition to seeking to register and browse users, efforts to improve the site's visibility and click-through, is one of their main work. This and the internet just hot in China in the late 90, a large number of sites to provide free mailbox, free domain name, the prosperity of free space is somewhat similar, but after the "dotcom bubble" burst, the site has become very cautious in investment. At present, many large blog sites can still register for free blog space, this and blog site operating costs relatively low. According to estimates, personal blog sites occupy no more than 1MB of space, this to the operator's hardware, software, manpower and other input pressure than personal space, domain name, mailbox and other systems input is much lower. In the operating blog site at the same time, if you can because of individual excellent blog Web page can attract the attention of the vast number of netizens, is undoubtedly a cost-effective business. Therefore, it is not difficult to imagine the recent emergence of the network writer event, the smile is certainly a blog operator, only click rate to enhance the brand to establish the site. To win the launch of online advertising is also the second, more importantly, the site is famous, have the opportunity to other network value-added services development, such as SMS, online games and so on, but also more opportunities to win the favor of venture capital. I believe that the senior Netizen must remember that NetEase, Sohu Simple homepage, I am afraid who did not think they can develop today's scale it. Tencent's OICQ was just Guangdong Telecom's outcast, the author of the contingency on the server, the Internet has made today's QQ empire. Therefore, the Internet is the most easy to create a miracle place, it is no wonder that the emergence of a blog, by some sensitive network companies found business opportunities.

However, the world does not have a free lunch, blog is like a toll-free mailbox, the trend towards charging is inevitable. Even if there is a free blog, the purpose is to attract new people to try and join, but is definitely not stable, function is not very perfect, capacity space will be severely restricted. If you really want to do a blog (blogger), you will naturally find a reliable platform for the network home you have worked hard to build. The Charge blog site, will certainly appear, and will be the mainstream, it will provide more space, better features (such as support FTP upload and backup, with personal homepage space binding, more configurable style and template, from the carrier's promotional support, etc.), Attract professional bloggers (bloggers) and players to participate. There is also a trend, the domestic blog more and more to be played as a set of personal home page, the rapid development of the blog to the original personal home service provider will bring impact.

At present, the traditional portal site, in addition to news, many have opened a mailbox, SMS, shopping, online games, domain name services, home space, community BBS, chat room and other services, but involved in almost no blog. I think, since the blog's technology and capital investment is not big, the portal site can fully use the existing investment, open a comprehensive blog Web services, to cultivate high-quality blog column, to seize the future blog market opportunities. Although the business value of the blog is not as good as SMS, online games so large, even in a longer period of time to "burn money", but to a lesser cost, set up a blog brand, with a number of influential blog column station, the birth of its social and advertising effects are considerable. More importantly, although the technical content of blog is not high, but it is a new form of network culture, it is likely to shake the existing publishing system, the way people have far-reaching impact on reading. The author and the reader's synchronization and communication, timeliness and interactivity, which is not comparable to traditional publications.

Although, now blog in the lively at the same time, there are some negative news, has produced some adverse effects, but I believe that with the establishment of the Internet regulatory legal system, with the network publishing mechanism of the whole, blog is very promising. In the near future, it is likely that most of the author's manuscripts will first meet the readers on the internet before appearing in the paper version.

Do not worry about this way of distribution, the author can not rely on the payment of life, a few years ago several popular network novels, the author is rich and famous, not only the paper version of the money, but also received a lot of film and television royalties. For some of the industry's leading professional website, the introduction of blog services located in the direction of their own website, is also very good practice. "Csdn Chinese Programmers" website, please wait, Levi, such as expert-level characters to open a column site, in fact, is a blog attempt, has proved to have achieved very good results, Hou Jie, Levi's books in the site's sales list has been among the best, writers column can be said to be not mo. Many professional websites, at the same time operating a professional magazine journal, if the introduction of blog column services, can attract a lot of professionals in the industry, through the selection of blog columns of outstanding projects and works, to achieve the website media and blog author of the Double win.

As now in the blog site, simply rely on the operation of the blog service is currently unable to support the survival of the site, in addition to choosing a good location, but also efforts to expand the relevant areas. My feeling is that the future of Professional blog site survival than a comprehensive blog site stronger, more easily to the professional publishing, consulting, software development, and comprehensive blog, will be mainly a large portal value-added services, as a set of personal home page to operate.

I contact the time of the blog is not long, the above is based on their actual blog experience, put forward a point of view, if you can inspire the industry is great. (text/Feng Qiang)