On the design of the Internet profit model from "The Journey" __ Employment Entrepreneurship

The profit model, also called the business model, simply speaking, is the company depends on what to make money. That is, what is the industry, product and profit structure that the company profits produce. It can be used to explain how the company's sales revenue is generated and what costs and costs to spend.

For a start-up, nothing is more important than this. Many network projects fail because there is not a clear, credible, clear, accurate, tangible profit model to see.

Looking at the current profit model on the Internet, from the macroscopic point of view, nothing but the line on the next two major categories. Online is the direct use of the Internet to create value, such as a lot of pure internet companies rely on network advertising, website construction and the provision of domain name space rental services such as profitability. And the profit way under the line is mainly suitable for traditional business enterprises, through the establishment of network platform, so that the combination of traditional and network, indirectly for the enterprise to create value-earning model. such as Network mall, shop and so on.

So, how to design the profit model of the network project. Let's take a look at a case:

As one of the most profitable projects on the Internet, the profit model of "Journey" game is classic. Seemingly prosaic "free" mode, I believe that tens of thousands of enterprises have used, why the Shi Yuzhu hand has so magical power. The key is whether the skill is deep. It is precisely because of the deep understanding of marketing and the Chinese consumer psychology of deep grasp, Shi Yuzhu can design such a successful profit model, one at a time become the Internet upstart. To sum up, the design of profit model of network project we can proceed from following several directions:

First, grasps the user psychology, analyzes the user demand: Why the user is willing to amoy the money to you. What kind of products and services allow users to pay voluntarily. These are related to the needs of the user. Only truly meet the needs of users of products and services in order to continuously create value for the enterprise.

A free from the user's mentality and the need for the profit model is tantamount to impossible, Shi Yuzhu in the "Journey" in the full consideration of the user cheap general psychology, so he hit the banner of "No Charge", all of a sudden to help "journey" opened the fame.

Therefore, in the design of profit model must take time to seriously analyze the psychology of potential users, understand their real needs and analyze these needs. This will make it possible to find a real profit point. For example, downloading songs is a lot of user's urgent, real demand, but in China's current copyright environment, want to free the next song is very easy things, netizens are the habit of free download, if we are now to launch a song fee download project, we must analyze the feasibility. If you're not willing to pay for a song you like, can you count on this project to be a good one for hundreds of millions of dollars a year?

Second, the creation of differentiated services, innovative user experience:

The profit model to be successful, the product and the service must have the differentiation. Also do online games, why in the Shi Yuzhu before many people did not expect to rely on value-added services to sell equipment way to profit. This is the key to innovation. The same product, the point is how you go to package it.

Also sell ads, a lot of popular good website advertising how also can not sell good prices, make ends meet. But a young man in England came up with "million lattice" ideas, he just 10 minutes to do a simple Web page, divided into many pieces, and then press 1 U.S. dollars a position to sell, the result earned millions of.

Third, attention to detail, well-designed products and services:

Shopping malls such as battlefield, each link must elaborate design planning, which is what we often say "the details of success or failure."

Shi Yuzhu in the development of "journey" time, pay attention to the game every detail of the actual, such as the game to take a large number of points of approach to reduce the price of each service, so easy to be accepted by the players, many people unknowingly put a lot of money to the Shi Yuzhu.

Four, must have the good marketing packing and the good promotion means:

Wine is not afraid of the story of the Deep Alley, in the information flood today has no market. Good projects like the need for professional marketing packaging and vigorously promote, otherwise can only be narcissistic. For the Shi Yuzhu, it is generally believed that its superb marketing skills is the key to success.

He advertised the "journey" when a large number of the use of health care products marketing techniques, using the countryside to surround the city's strategy, through a lot of small towns "charter" and "pay for the players," and a series of actions, but also invested heavily to make "journey" of the ads on CCTV broadcast. "Journey" can have so much influence, Shi Yuzhu of these marketing means can say played a key role. We think, if Shi Yuzhu also with a lot of no marketing concept of internet companies, every day complacent to keep their own "than Alibaba is also strong 10,000 times times, the world's leading internet technology", Shi Yuzhu still have the opportunity to occupy a place in the Internet field.