On the experience of SEO optimization

Recently, I help a school to optimize a city center enrollment information website, the site is developed with the Imperial CMS, the content of a lot of distribution is very wide. But the site has not tested the test, it gave me, let me to optimize the promotion. But after I was familiar with the test, found that the site LJ is very, there are a lot of loopholes and errors, there are many features have not been achieved. In short, the site is very beautiful, very unprofessional. Well, that's a lot of crap. Now talk about my SEO experience this period of time. After this month's SEO experience and my understanding of SEO, reached such a metaphor, SEO optimization is like planting a tree, and the development of the site is to plant a tree. The quality of the seedlings determines whether or not they will thrive later. If you plant a sapling that is unhealthy, will it make him thrive? Even if you can grow up, but also must pay more and more energy and time to cultivate. Are you right? Optimize the promotion of a website also, if a website function error A big push, appears very unprofessional, the user experience is very bad, you say this website can develop? If you think you can, I admire your brother should worship you as a teacher. Now the development of a Web site is not difficult, and now a variety of CMS, as long as you understand a little bit of programming knowledge can develop a website of their own. But to the development of this site SEO optimization is not so simple.

Let me talk about the SEO Understanding: Website Development is good, it is not said to be able to optimize the promotion, and you must first detect some of the entire site, including its function Ah, the interface beautiful Ah, page integrity Ah, user experience Ah, these should be taken into account, absolutely can not be sloppy. As I said before, an unhealthy sapling is difficult to grow into a towering tree.

After testing the entire site, such as found no problem, you can start analysis, do not rush to SEO optimization. Some people may ask, what should we analyze? First we have to analyze our website. Be familiar with the function and use of the whole website. Understand the function and use of the site, we also want to analyze our "competitors", after all, SEO optimization is like a war, who SEO optimization good who went up, who can not fall, the truth is very simple. So we have to analyze our major competitors. Analyze their SEO optimization level, keyword content, site ranking update time, and so on. Learn to refer to their strengths and to complement their weaknesses. As the saying goes, a good enemy can be victorious. After all these are analyzed, we can start to analyze the keywords of the website. The Analysis keyword first needs to determine a core keyword. The core keyword can be based on your previous analysis of the site's function, use, competitors, and then reference Baidu, Google's main search engine index to determine. Analyze and determine the key words of the first page, and then briefly talk about SEO specific implementation plan:

1. Page weight loss, static,

2. Picture Plus ALT attribute

3. Use H1 or H2 labels for each page

4. Custom error page

5. Submitted to the major search engines (Baidu, Google, search, Yahoo, Youdao, etc.)

6. Create Site Map

7. Set up blog group, write soft text (promote publicity, increase the external chain of the site)

8. To ask, forum post, improve the site's external chain and traffic

9. Set up a website QQ group, improve the popularity of the website

10. Website traffic statistics, regular tracking SEO after the effect of optimization.

This is the SEO roughly 10 optimization plan, of course, SEO optimization There are many programs, here I will not talk about. Have time to share with you later.

Author: Flying Fish, 58 fast broadcast movie net-www.58film.com stationmaster original, A5 start. Reprint Please specify!