On the five main points to be done in creating efficient website rankings

In the site optimization process, the same type of site will certainly be a high ranking, and even use the same optimization method will appear ranked high and low points. However, for the webmaster, what standards are the main indicators of the quality of the site optimization? How to determine the suitability of their own optimization method in the process of optimization, the optimization effect is not the same as expected. It all depends on how the quality of the site is optimized. A high quality optimization method is certainly very good, then how do we create efficient site rankings? Today, I mainly share some ideas with this theme.

first, the title of the setting

　　

In the process of website optimization, it is the first key factor to influence the optimization quality when the title is set up for optimization. Generally speaking, the webmaster will put the keyword to get good rankings, after all, in the webmaster from the beginning to accept the optimization of knowledge, the importance of the title is deeply branded into the webmaster's optimization thinking. In fact, the experience of the predecessors also have the appropriate way, and we optimize the title to get good rankings, can be the title of the optimization settings divided into several, its a simple type, like the title of Baidu set, simple one sentence. The second SEO optimization type, the site keywords are placed in the title, this is beneficial to SEO, but to build a website brand is very unfavorable. Its three comprehensive type, this is the personal site used most, is the previous set of keywords, followed by the site name. Then we need to choose how to set the title to get a good ranking according to our own situation in the optimization.

ii. Choice and layout of keywords

　　

Analysis of the quality of a site, you can start from the keyword aspects, after all, webmaster know, keyword selection and layout of the site optimization effect is very large, such as your choice of keywords competitive, flow, but the difficulty of optimization is very difficult, and for personal webmaster, Such keywords want to optimize to get a good ranking, nature is very unrealistic, after all, how the individual to compete with the team? All the friends who have done site optimization should be clear, their opponents of the chain, included, the weight of the difference is not small, but it happens that their ranking is always lower than him, even if how to increase the chain, ranking will not give him high , why, is there another fatal factor in the rankings? The answer is the keyword layout affected, conducive to the site optimization of the keyword layout is mainly the home page hits the HOT keyword, column page main medium competition keyword, and the content page is suitable to optimize with the natural search quantity long tail keyword, In this way, by choosing the right keyword and then the reasonable keyword layout strategy, for optimization to obtain a good ranking has a certain advantage. Therefore, from the choice of keywords is suitable for their own optimization, keyword layout is conducive to SEO two aspects of data analysis.

three, internal chain optimization settings

　　

Three years ago, the site optimization, mainly content and outside the chain to get a good ranking, but now the site optimization, outside the chain for the emperor, the content of the king, but also need to add an important factor, that is the optimization of the chain, in fact, I think this sentence should be changed to the outside chain for the emperor, the chain after the content for the king is more reasonable, After all, now to get efficient ranking is not alone can be supported by the chain, the need is the combination of internal and external, while doing a good job in the station outside the optimization, and then to high-quality content is to create efficient ranking shortcuts. And we do in the chain optimization, you can more reference Baidu Encyclopedia of the Internal chain optimization settings, why say so? As long as you carefully observe the Baidu encyclopedia inside the chain set to know what the reason, and reasonable within the chain for the improvement of user experience, enhance the user's viscosity is not the second choice, Natural for the user experience favorable optimization settings, of course, also conducive to improve the site rankings. Don't forget, the focus of search is the user experience, and as long as the user experience, natural no matter is hot keyword or hot long tail keyword can get good rankings, in fact, to do the internal chain optimization is the purpose of the user experience, because the user experience is in the station, and within the chain set is the site of the page to connect each other, Allow users to browse freely in the website and not always go to a dead end, the same reasonable inside the chain is also conducive to spiders to crawl the full content of the site, improve the number of sites included. Therefore, the role of the chain in creating efficient rankings is not negligible,

Iv. timely handling of the wrong links

Site optimization, each webmaster will encounter the site is uncertain when the death of the link or other factors unfavorable to the rankings. For these problems, stationmaster needs to handle well. For example, after the website is revised, which will make the site a lot of invalid links, and these links in the optimization ranking is very unfriendly, if not timely processing, when the spiders crawl to these link entrance, a entry will return to crawl error, so it is difficult to make spiders can fully crawl the content of the site. After all, spiders crawl are only going forward, and will not crawl to the dead link when their original road back, the need for webmaster through the 404-page guide to the spider back to the site to continue crawling. And the site appears a large number of dead links do not timely treatment, for the user experience is also a fatal blow, no user often see some inaccessible pages. So, according to the site rankings, the webmaster needs to the site's errors in a timely manner, shielding dead links and invalid links can use 404 of pages to guide spiders and users to return, through the 404-page guide can make the site will not lose users, but also very good for the rankings.

Five, the user experience detail aspect processing

　　

　　

If you say what factors are most useful for ranking, it's the user experience. A user experience a good site even if not rely on the chain can also prop up a ranking of the sky, and a user experience bad site even if the chain thousands will not get a stable and efficient rankings. At present, the search is more and more emphasis on user experience, and I believe that in the future optimization rankings, the user experience will be the only one of the most influential key factors. Naturally we are in the rankings, but also need to pay more attention to the user experience aspects of processing, in general, the main impact on the user experience in several aspects, one is the readability of the content, a quality article can make users resonate feeling. The setting of the second Exchange section, for users, is not just want to see you write the article just, it is more hope that they can post after reading the article can express their views, and the general website of the Exchange section should not lack of votes, comments, messages three can interact with users of the site. Three share the transformation of the setting, everyone likes to feel good things to share with others, then a good user experience of the site will naturally not lack of this setting. For the efficient ranking of the site optimization, where the user experience is a lack of understanding of the factors, but it can be analyzed through the site's data to summarize, in a word, the height of the site rankings, user experience is an indispensable factor.

Finally, the author summed up, to create an efficient ranking of the site is not based on a few simple chain on the line, more is the need for comprehensive web site all the relevant factors to do a reasonable deal with each other, but also need to regularly analyze the site's various data analysis and summary, To its dross to take its essence is the site optimization to obtain efficient ranking of the choice. This article by www.jpbysj.com JSP graduation design exclusive feeds, reprint please specify, thank you!