On the book of "SEO Art"

The team decided to break the Dragon Boat Festival Group Three days, so Wang Shifan decided to buy a book home. A few days in advance Taobao bought the "SEO art", on the train home roughly turned over again, tick out a few key parts, go home and then repeatedly look at the point of place, carefully try to think. Now think of this part of the Wang Shifan from the point of view of the essence and focus to share with you, if there are objections, but also to correct.

　1. From the SEO perspective, how to define the meaning of SEO?

Baidu Encyclopedia of the definition of SEO, Wang Shifan think too general. Should be defined from two aspects of SEO, on the one hand, from the SEO professional perspective, for SEO professionals, on the other hand, from the perspective of SEO customers, SEO-oriented customer groups.

"Seo Art" a book from the SEO professional perspective on the definition of SEO: "SEO is the impact of the query results of the relevance and importance of the process." "See this sentence, Wang Shifan immediately feel the author's strong, with a word summed up Wang Shifan full want to express meaning, and easy to understand.

　2. Is the navigation link useful when the search engine judges or defines the content of the site?

Very important, but not enough to determine the content of the search engine to determine the page. SEO art says: "Navigation is usually not unique to a page, so it does not help the search engine determine the unique content." In Wang Shifan's words, because navigation links are common in many pages, search engines are not considered when deciding the content of a page.

　3. How to deal with keyword tags, description label?

Wang Shifan believe that, in the domestic, many SEO workers will be in the writing of the three labels, and will seriously really to fill in. In fact, over time, the status of the three major labels has changed. We spend time to study the keyword only need to add to the site title, do not need to fill in the keyword label, because the status of keyword tags gradually by the search engine played down.

On the description label, the search engine is not as useful, but there is another role in it, it can be from the search results list to get a part of the click, so relatively valuable.

　4. In the link analysis mentioned in the SEO art, what are the places that deserve attention?

The book is very focused on two major points, it is worth our SEO learning and absorption. First, the relevance of the link. This point to my inspiration is like webmaster and SEO forum can only be used as simple keywords and to attract crawler crawling our site tools, enhance the role of the site ranking less and less. Secondly, the universality of the anchor text. The same anchor text, there is a million words, the site's ranking will certainly be problematic.

　5. In the eyes of top SEO personnel, what factors related to the ranking of keywords?

"SEO Art" the author investigated some top SEO personnel, they believe that the following factors affect the search engine rankings of the site. First, the title tag must have the target keyword, the higher the weight of the former. Second, do outside the chain, as far as possible to anchor text as the first choice. Third, the integrity of the site outside the chain of quality, that is, the quality of the site chain and the total number of points. Four, the age of the website. Is the age of the website, not the domain name. Five, the site within the chain of structural integrity. Because through the internal link can tell search engine inside which content is the most important, at the same time, the internal link can link the content of the website together, because the relevance of content is built through the inner chain. Six, the website outside the chain relevance. Already said before, do not repeat. A link to the site in the relevant theme community. Eight, the site content, need to learn how to layout site keywords. Ninth, the site outside the chain of high-quality requirements. Need to see the site's external chain source site authority.

　6. What factors will directly affect the results of the rankings?

Crawler can not access the site, the site space does not give force. This Wang Shifan has a suggestion, kill don't buy Taobao on the small service provider space. A large number of duplicate pages appear on the site. This warns us to SEO staff two: First of all, we must learn to design their own site templates, can not be used online by people with rotten templates. Secondly, the content of the website, must be original quality articles. The friend chain of the website can not trash, drop right, low quality website too many.　There can be one or two, but not too many. Participate in selling link activities, which is a search engine annoying.

　　7. Do you really understand Google's sandbox use?

Sandbox is a filter, the main purpose of restricting the new domain name PR value (or site ranking) speed. Sandbox is very useful for filtering spam sites, garbage stations are not durable is a major feature, and these site owners want to get ranked as soon as possible to profit, but after entering the sandbox, they can not wait for such a long time. Many refuse stations are filtered out before they can reap the benefits.

Today is mainly aimed at "SEO art" a book to share the seven points of the essence and focus of the part, if there is not identified or discussed, please pay attention to SEO novice QQ group 151237355. This article by the Wang Shifan service phenolic foam and the fireproof clapboard www.tjxinshengda.com company website, reprint please indicate the copyright information.