On the four principles of positioning and popularizing key words

Website optimization, keyword Positioning analysis is very important, the key word is the soul of a website. The accuracy of the keyword positioning determines the future of the site release and whether the future profitability. So what is the keyword positioning? In fact, very good understanding is related to the site content to promote the definition of keywords. Many beginners in the learning of SEO, the choice of keywords will not know what to do, do not know how to determine the site's keywords.

Below I first to understand the keyword positioning and search engine ranking relationship. There are usually hundreds of words on a Web page, so how do search engines tell which are the important words that describe your site? The search engine will count the number of words per page. Those repeated occurrences of words or phrases are considered more important. Search engines use their own algorithms to count the importance of each word in your page. The ratio of key words to the number of words in the page is called keyword density, which is one of the most important factors in search engine optimization strategy.

Keyword density of the importance of many owners understand, but it is difficult to grasp this degree, including my own in the optimization of the lottery site program site keywords, the site keyword density how much suitable difficult to grasp. Read a lot about the site optimization of the article, many suggestions are the site's keyword density control between 2%-8% more appropriate. Keyword density is considered a keyword stack if it is too high.

Key words to promote the positioning of the four principles are we should pay attention to:

　　1, the key words of competition should not be too big or too small

The competitive degree of the key words determines the competition degree of the key words, big competition, it is difficult to achieve the expected effect, the competition through small, optimization will be low, but too low competitiveness, meaning the word search is relatively low, even if the keyword to do Baidu first, bring the flow is very few. In doing lottery site program site keyword promotion positioning, judging its competitiveness, I am from the Baidu Index, Baidu auction, search shows the number of records, and so on several aspects to determine.

　2, keywords should be related to the site theme

If the keywords and site theme does not match, it can be said that even get a good ranking is not very meaningful. If a lottery website program http://www.dolphinbebe.com software site, if the keyword positioning is a net loan-related, it is conceivable through the search engine access to your site users, that is, the net loan products interested in your site itself is not very helpful. There is no sales of traffic, such traffic and what is the use of it?

　3, standing in the user's perspective to think about the key words

This is different from the site operators, because of their own industry and products are very familiar with, in the choice of keywords do not exclude you think users will search the Word users will search. In fact, most of the time users and businesses are thinking differently. In just do the lottery website program site key words to determine, I choose the keyword, are from their own understanding of the product, think users will search what kind of words, but this is just I think, a person's thinking is one-sided. SEO has a period of time, I feel the error of this approach, in the choice of keywords when possible to consult your relatives and friends, if they need such products when they search what words, and collected. I also from Baidu related search and other aspects of comprehensive consideration, standing in the user's point of view to consider keywords.

　4, observe the competitor to obtain the key words

Competitors are always the driving force for our progress. Every line of each industry will have competition, take lottery software development such industry, than we do a lot of priority to do site optimization company, do a lot better than we do, in the lottery site program, I will generally analyze the competitor's website to choose what keyword. Have to say, so that I locate the lottery site of the key words to save a lot of time, but there is a point that needs to be noted, the key words to the competitor to be screened, to remove some of the quality is not high words.

In the site optimization of the whole process, the site's keyword ranking is a key, is the site to obtain traffic is the most important way, so that accurate choice of site keywords is critical, many people because of the choice of keywords when the site deviated from the theme of the Web site conversion rate is low, high jump rate phenomenon. To their site positioning the appropriate keywords, may achieve a multiplier effect. Of course, site optimization is a combination of many factors, so each ring has to do well, ring-ring tight side can achieve the optimization effect.