On the inevitability of internet community and the nature of social networking sites

Web page Production WEBJX article introduction: Internet and community.

Buddha said: "The past 500 times, only in exchange for this life to pass by."
In the internet age, every day with you and I pass by people, and this casual encounter is caused by the community of the Internet. In the following, the author tries to discuss the nature of the community through a brief introduction of the development of internet community, hoping to help some practitioners in the early stage of the Internet.

A The foundation of Internet community--six-degree separation theory

The basic theory of SNS (Social Network site--social networking site) based on the six-degree separation theory is that you and a stranger need only about six friends to communicate with each other.

Therefore, it is based on such a user can transfer information between the network structure, you can through friends or friends of a friend to form a weak connection on the Internet. This seemingly sticky and shaky interpersonal network actually constitutes a fairly close relationship. This relationship has already broken through the regional constraints and time limitations. Especially in the internet age of information explosion, people who know how to use community resources are the real adaptation on the Internet.

Two The meaning of the long tail--the advent of the era of small, let you and I become a traveler

Speaking of this, we have to mention the "long Tail theory" proposed by CA. In layman's terms, "long tail theory" is when a series of cost reduction, seemingly not originally sold products, will find their own market. From a macro point of view, this "countless" small number of products sales total, can exceed the mainstream product sales.

When the long tail and the Internet combined, all marked a new era of the advent of the small public. The advent of the era of minority, followed by the people tend to personalize the inner world will be gradually released.

From the first fixed dozens of TV programs to the portal's information aggregation intensification then to the search engine to find what they want so that everyone today can make their own information, so that others find themselves. Therefore, from a certain point of view, the meaning of the long tail to the SNS more support, that is, the individual must be because of the same information integration to find with their own like-minded people. Or it can be said that, while they are looking for, the information is also looking for themselves. Here, Baidu's founder, Mr. Robin Li, has a deep understanding of the nature of the Internet in the future: "You are looking for you." The genius here is that there is no mention of a particular qualification in this sentence, such as information or human. Because all this is in the virtual network, is completely unconscious contact.

Three The inevitability of the community--the process, not the purpose

In this era of Internet surging, foreign community-type sites such as: Myspace, Facebook, Youtube, Twitter and so on have sprung up. Of course, China's internet has undergone many transformations, from the old three "Sina, NetEase, Sohu" to the new three "Tencent, Alibaba, Baidu" are in the transformation of the community. Of course, the school (everyone), 51, happy and so is thoroughly rooted in the social class Web site.

One thing is clear, that is, the site to want to be able to more dynamic survival, want to live longer, not only to learn to interact with users, but more important is to structure the meaning of the community, forming a "circle", thus creating a good user experience. Relying on the power of the circle to stick users, improve the user's activity, thus counterproductive to the "circle", so that the formation of benign circular-type development, than relying on hype and short-term increase in the user's means to more long-term.

Therefore, it can be said that the Internet has entered a user interaction between the times, community is the inevitable trend, but must remember: this is the process of Internet development, is definitely not the goal!

Of course, you may find that nowadays, whoever does the website, who does not say that they are doing the community? This is no longer a popular. However, there are many weeding, follow the "social networking site", even "shape" is not like, not to say "God".

Four The nature of social networking sites-the development of the "people" Environment is the core technology.

First of all, I would like to affirm here the important point: do the community is not doing technology, learn to develop "people" between the environment is the most core technology.

The community of Internet is actually a kind of relationship between people through information and information, and the integration of information and people. Therefore, the ultimate significance of building Internet community is the meaning between people, and all the values are based on the value of interaction between participants.

To sum up, as a trend towards service-oriented Web sites, community-oriented sites should not only pay attention to the existence of each individual. More deep touch to the needs of users between the service.

"Dawson One, life two, second birth three, Sansheng everything". It is impossible for a single user to form a circle. Therefore, purely personal technical services are far from enough.

Remember, what your users want is not the interaction with a program! The only thing that is simply the interaction between the machine and the user is that it doesn't make sense. Don't expect your technology to be much smarter than your opponents until you have a highly innovative technology. It is impossible to ignite the enthusiasm of the user by cold program alone.

So, what is the most important service? In short, it is to find ways to create a better environment between people.

If the essence of community is "people and people", then the essence of social networking sites is to establish a good "environment between people."

People familiar with the internet know that some of the Third-party applications implanted after the open API have largely constructed a better environment between users. This is mainly disguised to increase the interaction between users, just imagine, give you a stand-alone version of the game, so that you compete with the machine, you may even consider will not consider. So, what you have to see here is that the meaning behind the game is not the program, but the living, the same as you and me, flesh and blood, human meaning. And these programs are the connections between you and me, and to meet some of the weaknesses based on human nature, and thus achieved great success.

As Jim Collins in "The Foundation of the evergreen" mentioned in "do the bell maker rather than the time". Therefore, the best tack is to create a good mechanism for the user to create a spontaneous stickiness, which makes each person in it has a sense of interdependence. This stickiness is a sticky, very strong one based on human emotion, so the community will survive longer.

"Orange Sheng Huainan is orange, was born in Huaibei, orange, leaf acts similar, in fact, taste different." What is the difference between water and soil? "This shows that the purely imitation of the community formed, is no vitality, at best, is just a flash in the pan." Because the nature of this community for the community and community, and all the meaning of the radical cure in the pure technology, there is no person between the meaning of existence!

In short, for growth, according to performance and performance, on the model and model can not achieve a real sense of long-term stability of the Internet companies, impossible results can only be futile and futile. Everything is just Shirung, the smoke and mirrors.

As mentioned above, the meaning of community is in the final analysis of the meaning between people. And all of this is based on an unconscious act. Community is like the meridian, dredging meridians is only a process, its purpose is not to dredge itself, but to dredge the meridians after the effect and significance.

Word: Every person in the community should be involved and involved in the process, unknowingly creating information, attracting information, and gradually perfecting the community itself builders.

At the end of this article, one thing to say is this: when you see this article, it also finds you.