On the marketing means and user experience of the final product page of Jingdong Mall (I.)

In the "Analysis of the Beijing-East final product page SEO reasonable distribution keyword density", the analysis of the Beijing-East SEO part, today we look at its marketing tools.

　　

For the electrical business, the product picture can be said to be the most important link, because the user can not touch the object, can only use the product picture to identify whether they like product appearance, so the picture is clear, beautiful, and the real difference is not large, is the product of a very important part of the deal, if the picture screwed up, Then just out of the first step you get down, if the picture is too beautiful, it is distorted, the difference between the real and the picture is too large to produce a return dispute. So according to my understanding, the product picture should have at least these three elements: clear, beautiful, real. Jingdong has done a pretty good job in this area as a whole.

　　

The title is very concise, but also very accurate, a short word on the product's brand, model, the approximate attribute said quite clearly, said that the point is not good, many users buy air-conditioning when only to understand a little of these properties, other specific parameters I am afraid that not many people can understand, even if you can understand may not be too much to pay attention to it, A simple title to the majority of users pay attention to the product attributes described out, accurate grasp of the user's psychology, caught the focus.

Look at the following red words, let's call it narrator (Lao Liu Don't Scold Me (*^__^*)), these narration from beginning to end, only to give users a message: affordable. Very direct to tell the user, this product is really cheap, you see, so many activities. So long as the user really feels this is really cheap, then its purpose is even achieved.

Here again with the "Jingdong price", and the above narration combined to imply that the user, things are really cheap, but only jingdong this price, elsewhere can not buy this price. Of course it is so we do not delve into, but these words can certainly play a role.

Price next to enclose the notice, if the user feel that the product may be lower prices, now is not anxious to buy, you can subscribe to the price notice, a reduction of information, Jingdong will immediately send an e-mail to you. Let you always think about it, this notice is sure to bring orders who are not sure, but one thing is certain, there must be some users can remember long time to live in Jingdong brand. If the user has been sent a price notice, I think this user should be difficult to forget Jingdong.

Look at the promotional information, although the narration has been the promotion of this product introduced very clearly, but again exquisite language also has no price below this has been preferential how much money to stimulate the purchase of consumers, especially when the number is relatively large, the effect is better.

In front of a series of links, seemingly all is the Jingdong said, a bit of the meaning of selling melons, of course, business, puff is necessary, if you think your own product is not good, who dare to buy it? said so many activities, finished immediately put on the commodity score, which is the user assessment of the points, Products How you can refer to other users of the evaluation. Affordable prices can only allow users to be tempted, and not necessarily will buy, while other users of the praise, you can directly promote the user to buy the key, so this rating and evaluation of the number of places is very exquisite very classic.

Some products will have this energy-saving subsidy, specific how I do not understand, but one thing is very clear, this is a money-saving beak, and the same discount, but a little trouble, interested friends can go to understand.

Business must be to try to get everyone to buy their own products, but due to economic conditions, many people can not pay a one-time payment, such as office workers, so many products can use credit card installment, this virtually expanded the desire to buy a family of work, we office workers income is not high, but relatively stable, And basically have to do the credit card (no way, those who handle credit card business is really pervasive AH), if the phased in their own scope, many office workers will be willing to buy, so that virtually expand the customer group a lap.

　　

Online shopping is the most annoying to the users of several major problems:

1: is something authentic?

2: Pay the money does not ship how to do?

3: Do not want to pay freight?

4: How do I get the service?

Jingdong in this solemn announcement, Jingdong Mall • Authentic assurance, remind users, here are authentic, and support goods to pay, received goods only to give money, do not have to worry about giving money do not ship, full 39 of free shipping, freight saved, how good, after sale also door-to-door service, after-sales service problem is well resolved. Except for the first question, the other three are perfectly settled.

The first question, of course, is the biggest problem, but this big problem after jingdong so many years of operation, basically has been solved, as for the bitterness of this process, I am not clear, but certainly very very hard, but also very expensive (line online under the overwhelming nationwide advertising). Salute to it here!

All right, today's analysis to this, tomorrow continue!

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Related reading: An analysis of the customer experience and marketing means of the Jingdong Mall Product List page (i)

Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (II.)

Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (III.)

Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (Iv.)

On the rational distribution of the keyword density in the final product page of Jing Dong