Newly built station novice, often will go into a lot of misunderstanding, especially in the SEO aspect, in the novice eye, SEO technology is high above, always in worship, but often do not start. I give a simple example, now just started to walk into the ranks of the novice, the beginning will often spend too much on the first page of Kung Fu, will generally use a lot of plug-ins, so that their first pages as far as possible Huari, an open homepage densely full of navigation, catalogs, labels and so on.
I am here today to talk about is the site navigation, as Mr. Cai said, the Internet Information portal in the constant change, 2003 ago, the Internet from Yahoo, such as the portal site, corresponding to the Chinese portal is Sina Sohu NetEase; 2003 to 2008, our Internet access to the portal into Google, Baidu such a search site began, starting in 2008, in the United States, the Internet access to Facebook,twitter began to change, and China's personalized portal is Renren, happy net, Sina Weibo.
And now we do SEO, the general center of gravity or in the second stage is from the search engine began, for a new station, the most reliable and stable flow ultimately are still to come from the search engine, we are not portals, there is no brand effect, do not ask others directly from our home page navigation into, So I think that after the novice built the station do not have to put a lot of thoughts on the homepage navigation above, but to put on the content page above; there may be someone to scold me, "you said navigation is not important?", not also! I'm not saying that navigation doesn't matter, I mean we don't have to put a lot of thought into the homepage navigation, But to put on the content page navigation construction above, we want to make "every page is navigation"! Let's think about it, when we get traffic from search engines or other promotional paths, how many people will come back to the home page and watch slowly? But we must do a good job of the relevant content of navigation, so that the flow of traffic to us to derive as much traffic, So we have to find ways to work on the content pages that are clicked on the page, to try to guide the user clicks, we do not visit to imagine, since the user from the search engine came to this page, that description of this page of the key words of interest, at this time we can have the relevant navigation guide users click, I believe or attracted a lot of traffic!
In fact, many webmaster has noticed the problem, such as the Dongdong Studio site in the content page on the use of plug-ins to achieve the relevant content navigation:
Now a lot of webmasters are using WordPress to stand, WordPress plug-ins are very many, such as the example above using the "no Find" plug-in, the plug-in automatic recommendation technology, it can be very good to the browser to recommend the current page related content. WordPress to build station webmaster do not visit to try the type of plug-ins. I hope this article will give some help to the novice, about how can better navigation, I also continue to explore, just suggest novice, do not make the homepage navigation too complex, messy, so five spend eight horse page, visitors will not necessarily like, but also not conducive to the site page open speed. For some technical Web site, this is more obvious, the viewer is also concerned about technology, more concerned about how to find their own content from the current page, if your page is too complex, will bring adverse experience effect!
This article writer for Dongdong studio: www.doodto.com If you want to reprint please specify!