On the packaging of China's tourist commodities (i)

Absrtact: At present, China's tourism industry generally does not attach importance to the packaging of tourism commodities, however, it is well known that the exquisite degree of tourism commodity packaging to tourists have different attractions, the appropriate, appropriate, reasonable tourism commodity packaging can improve tourist consumption. Based on the above problems, this article from the analysis of the concept of tourism commodities to carry out a detailed classification of tourism commodities and clarify its main characteristics, the tourism industry should pay attention to the packaging of tourism goods, the packaging of tourism products in the packaging of color, packaging patterns, packaging and work the content.

Keywords: tourism products; packaging; cultural connotations

Tourism commodity is an important part of tourism, which is the four pillars of tourism, which is the tourism attraction, tourism service facilities and tourism transportation. The development of tourism commodities not only embodies the impetus to the economy, but also can attract tourists to the maximum extent, shopping is an important symbol of the development degree of tourism in a country. The proportion of tourism commodity income in the total tourism income can often show the economic benefits of tourism in one country and one region. World tourism developed countries and regions, the tourism commodity sales revenue accounted for the proportion of total foreign exchange income 40%~5o%, some countries and regions reached more than 50%. But the proportion of China's tourism commodity income in the total tourism income is hovering around 20%. It is an important problem for the tourism industry to strengthen the research on the tourism commodities, to improve the packing level of the tourism commodities, to promote the development, production and sales of tourism commodities to a higher level and shorten the gap with the developed countries.

1 concept of tourist commodities

Recently l0 over the years, domestic and foreign scholars on the "tourism commodity," the understanding of the word is different, the most common explanation has the following:

1 The tourist commodity is the tangible commodity which the tourist area store sells to the tourist. This kind of commodity has the function characteristic and so on commemoration, gift, collection, practical and manifests the local or the national characteristic.

2 tourists buy or travel in the course of the purchase of physical goods are called tourism products _.

3 Tourism commodity refers to the goods that tourists buy in different places and use, give gifts and collect in the journey.

4 The tourist commodity refers to the real goods which the tourist buys in the course of traveling.

5 Tourism commodity refers to the goods purchased by tourists in the tourism, and has the complete material form and tourist destination characteristics.

From the above point of view, I have been inspired to think that tourism goods are designed for tourists, tourists for tourism and purchase or in the course of tourism purchase, with tourism cultural connotations of the physical goods.

From this concept we can see that tourism products are not necessarily have local characteristics, as long as the characteristics of tourism culture can be.

2 classification of tourist commodities

1 according to the geographical characteristics of the tourism commodity production, it can be divided into the sex tourism commodity and the exclusive tourism commodity two categories. Proprietary refers to the geographical distribution of tourism resources, which leads to the concentration of tourism production in a particular area, but the sales of the land may be spread in space. It is generally believed that the attraction of sex tourism commodities is small, the market purchasing power is low, should focus on the development of proprietary tourism commodities.

2 According to the production process of tourism commodities can be divided into industrial manufactured goods and 2 categories of handmade products. Industrial products are suitable for mass production, but generally do not have the characteristics of specific tourism market. Although handmade products can reflect the national culture characteristics, but the production is not high, should focus on the development of industrial products with regional characteristics.

3 According to the function of tourism commodity and aesthetic value, can be divided into withstand, mid-range, high-grade 3 categories, commodity prices are divided into three categories. Low-block tourism goods to work simple, rarely give people the feeling of beauty. High-grade tourism products reflect the regional cultural connotation, Seiko production, the process of aesthetic value. Mid-range tourist goods are somewhere between the two. At present, the domestic market is mainly in the middle and low-grade tourism commodities, along with the increase of the demand level of tourists, tourism commodity high-grade is a big development trend.

4 according to the purchase purpose of tourists can be divided into gifts, collections, practical and multi-purpose tourism products. The former requires a good price for tourism goods, especially packaging.

5 According to the consumption of tourism commodities in the use of depletion can be divided into expendable tourism commodities and durable tourism commodities. The former has significant physical loss in use, and should emphasize the development of protection and the pursuit of sustainability. The latter more emphasis on the value of the spirit, physical loss is not obvious, with high collection value and commemorative significance, demanding distinctive features, exquisite workmanship.