On the quality of the page can not be judged only by the height of bounce rate

I think a lot of webmaster friends just start to do optimization work often hear the user's friendly experience, page quality, and so on, and then be indoctrinated we can through the level of bounce rate to judge a page quality or bad. Because we intuitively think that if users feel that your user experience is poor, they will jump out of your site, then your site jump rate will improve. In fact, I encountered a site behind the overthrow of this point of view, I think we judge a page quality is not only through this page jump rate.

Before I begin this point of view, let's take a look at what is the bounce rate? We usually put a visitor into your site, and finally leave your site, which leaves the action to jump out. It is true that this number can measure the quality of the site's pages, but if you just use this bounce rate to measure the quality of your site page, then I think you will make a lot of mistakes.

The type of site is different, some sites just provide visitors a temporary information, such a site in the solution to the problem of visitors or visitors to the site to obtain the information they want, our site naturally do not have to provide too much information. For example, your site is a tourist type site, then your site will need to provide a lot of advice on tourism issues, these problems often and Baidu know that can clearly grasp the purpose of the visitors ' search, and provide accurate information, visitors get accurate information, naturally do not have more in-depth access, Can jump straight out. The following author on the extraction of several pages of Access data analysis.

　　

In the above picture you can see, these pages bounce rate is 100%, if you are simply concerned about the bounce rate, see these several bounce rate of data you may immediately delete these high jump rate of the page, but if you do so you make a big mistake. We continue to look at the average length of stay next to the user, we can see that the average user stay time is high, the lowest also has two minutes, which can prove that these pages are the information visitors need, they will stay a lot of time on the above, and then get the information they want to jump the page.

Then we look at another data, as shown in the following figure

　　

We can see that the jump rate of these pages is still very high, but we compare this data with the data mentioned above, you will find the clue, these pages of users stay time is very short. We think from the user's point of view, these pages are some can not provide users want information, so users do not have to stop for a long time. The webmaster should promptly delete these unnecessary information or further edit.

From the situation shown above, if simply rely on the bounce rate to analyze the quality of a page is a wrong approach. In the final analysis, we still have to stand in the user's perspective to think, to find the real problem, and to solve. This article by the Fun web game http://www.2763.net original, reprint please bring the link, thank you!