On the relationship between SEO and website security

Everyone knows SEO is search engine optimization, is the content and outside the chain. Previous SEO seems to have little to do with the security of the site, with the development of the Internet technology, more and more new technologies emerge, so that SEO also become more diversified, not only limited content and outside the chain. Today I will talk to you about SEO and the security of the site what the relationship.

Divided into 3 stages to explain the author's own point of view. respectively, during the period of construction, during the operation period.

during the first construction station

We all know to do SEO the most prerequisite is to have their own website. And where does the site come from? At present, we build a station is nothing but two: one is the website download source for modification, the second is their own development site. These two channels have a lot of security problems exist, if you do not consider the safety of the site when the construction, SEO optimization will have a great disadvantage.

1, the website downloads the source code. We are looking for the source of the time to find more well-known source code to modify, do not easily download the personal development of the program. can go to some large source station to download, the site's source code they have also been tested. After downloading the source code to use anti-virus software scanning, whether or not to use the meaning under. Then in the local debugging, looking for all bugs and loopholes, do not wait for the online to modify the bug, so it is not a security issue, the search engine user experience is very bad!

2, the development of their own web site. Write your own code development site for technical requirements are relatively high, but most programmers although the code is very good, but the security and SEO friendly grasp is not very good. We all know that the development of the site with a lot of language, what php,java,asp,. NET, and so on. No matter what language you use, you should consider security issues at development time.

1 form data validation. (a) Examine any data, accept all acceptable data and reject all unacceptable data;

2 Use the Verification code. Verify code verification for all user behaviors such as registration, publication, etc. to prevent the robot from releasing.

3) about the database. Prohibit the database directly through IE download, set up the server to prohibit a certain type of file download, limit the database user rights, the corresponding person to the corresponding permissions.

4. Anti-injection of SQL statements. The author of the SQL injection is not very understanding, so do not elaborate here, the specific content please refer to Baidu Encyclopedia related knowledge.

The above is a few points I mentioned, there are many, such as: Configuration file security issues, background page authorization authentication, cross station attacks, directory and folder security permissions, key data encryption, and so on. The author because of its own technical reasons is not one by one detailed description.

The relationship between the safety and SEO during the construction of the station? If everyone in the construction station to secure the safety, it will not be so easy to be the hacker hanging horse and by the search engine is considered to be a phishing site or a security problem of the site, but not so easy to appear because of code problems caused by the Speaking of which we should know and SEO relationship.

　　Second online period

On-line security, we only talk about the server and website source detection problem, because the most important problem is the server, followed by the online source. Note: The source code discussed here and the site above is not a concept.

1, server problems. Everyone in the online site source code, must have their own servers or VPS virtual host. The server is a bastion of a website that protects everything on the site.

1) standalone server. Independent server Security configuration is very complex, if you put your own server to the computer room, these will have the administrator to help you fix, if not hosting their own maintenance, it will be based on your server to use the operating system to carry out the relevant platform configuration and build, you can search related technical documents. or recommend the independent server hosting, so encountered problems will have the relevant technical personnel to solve. Personal webmaster seldom use independent server, so here is not much to talk about.

2 VPS and Virtual host. In fact, the virtual host does not need to consider security issues, because the virtual host is divided from the server on the virtual space, the security problem has been resolved. But in the choice of virtual host to choose a good IDC, before buying to understand the maintenance of the room, is not often broken, is not often attacked, solve the problem is not timely, the virtual host inside the site is not safe, there is no search engine penalty site and so on. Anyway in the buy time how long a mind, more understand more ask.

2, the source code detection. After the early coding or source code modification, the site's source code has been formed. But do not rush to the line, to the source code for serious testing, hackers are very proficient in the program, so carefully troubleshoot the site vulnerabilities. Upload the source code to the server, do not remember to open the site, you can use all Web site testing platform for a test site, according to the problem to solve the problem. A lot of common testing platform, such as: 360, Baidu webmaster platform, webmaster home security testing and so on. Online after the background account password set more complex, database and background path do not use the default. If you are modifying the source code, to regularly update the source code patches.

On-line security and SEO relationship? This step is to make your site more stable operation, so that you will not because the server causes the site for a long time inaccessible, but not because of the security and complexity of the code, resulting in search engine identification is difficult. A good site, the user experience must be very good, so the user experience the most critical link is here. Let search engine like your website, then SEO still difficult?

　　Third Operating period

The safety of the operating period is related to the site's SEO indicators. SEO's most important operating methods are also in operation during the launch. If the operation period of security is too bad, then all the SEO promotion is in vain. During the operation of the content includes a lot, I will not talk about a very comprehensive, please forgive me.

1, the server system on a regular basis for security updates. Keep the server running safely.

2, according to the actual operation of the site, the site to adjust, such as the use of simpler div+css, delete the increase plate, write site map, navigation changes and so on.

3, the content of reasonable security increases. We enrich the content of the site, do not collect the content of the garbage site, not only because of the inclusion of the problem, more because of a key acquisition of content, it is likely to contain dangerous code, unsafe links and so on.

4, the smooth increase of safety outside the chain. Do not covet the temporary effect, to buy the black chain. Now Baidu is also cracking down on the black chain. Release the platform of the chain to choose a safe website, do not and unsafe website Exchange friend chain, timely his site data is very strong.

5, regular maintenance of the source code to scan. Prevent hackers from hanging horses or leaving back doors. Also periodically modify the background password and FTP password. If found to be a hacker hanging horse to clear immediately. Develop the habit of backing up your data regularly.

6, robots.txt should be written to conform to the norms. It is also forbidden for search engines to crawl important sensitive data. 7, the use of all SEO tools. More use Baidu Webmaster Platform and webmaster home to provide tools, there are many tools and site security has a relationship, can be based on the tool feedback to adjust the SEO strategy.

The relationship between security and SEO during operation? During the operation if can be very good security site, then SEO promotion can be stable, I believe that the search engine will also like the indicators are very normal site.

The above is the author of some shallow point of view, I hope that the site security can be supplemented with SEO. This article by the Information Security (http://www.seye.com.cn) original, reprint please indicate the source. I wish you a better website!