The dental website should do SEO planning
Now the medical profession SEO competition is extremely strong, many like the oral cavity, the dentistry enterprise also enters the SEO to come, also wants to have own place in the Internet. However, it is not easy to rise up in such a fierce competition, so to do a dental site before the SEO planning is bound to be cautious. Now to share the next I do dental website Some small humble opinion, hope that we can be a lot of advice.
First, the optimization of the direction of keyword planning
In fact, personally think that the choice of keywords and planning is the most difficult, first select the target keyword, long tail keyword, OK, estimating the keyword ranking time; for the key words conversion rate for the initial calculation. This is to be done before the station should be planned well.
Ii. Location of web site procedures and structures
I am using Open source program (PHPCMS), because this also can save the initial cost. The beginning of the time to choose a good program, because if it is halfway to change the program, will lead to changes in the path, so the terrible 404 on this out! Another is the structure of the site, we all know that the flat structure of the site will affect the entire site included, so the structure at the beginning also decided good.
Iii. Planning of the catalogue
Of course, the structure of the directory is an easy to ignore the problem, especially the path of the directory, such as dental sites, on the dental disease on a variety of categories, path optimization, it is a headache. If you want to make the path short, and want to fully explain the disease, the head can think of a burst. Just start to use pinyin shorthand, but this is not conducive to SEO optimization, the final use is the form of the whole fight, such as planting teeth under the type of implant teeth, dental implant cases, etc., I was used. Zhongzhiya/zhonglei such a thing. Now observed, the planting of teeth in the column ranking is very good.
Iv. planning of the contents of the dental website station
The core of a Web site is its content, how to produce unique content, is the most critical, because the content is for users to see, the final order or users. So, the contents of the dental website are all around the user.
Five, outside the chain construction plan
To tell the truth, the chain of this thing is like mechanical operation, non-stop construction, non-stop accumulation, adhere to and beyond. This early planning might be hard, because the analysis of high weight links to some of the best dental sites will be more annoying. To estimate the total number of people outside the chain, and then calculate the average time they can build, so there is a step-by-step planning, the goal is clear.
To sum up these five points, there will be more found in the future to share with you. This article A5 first, reproduced please keep the link on the Hague hospital http://www.shkqjk.com, thank you!