On the three main points of SEO in new station

Hello everybody, I am the kiness of Hunan SEO. Small make up a few days to share under the new station to do some of the main points of SEO and how to operate, mainly from the site keyword positioning, site structure design, update the content of the method three aspects of the analysis. For the new station, to the search engine hundreds of thousands of, million or even tens of millions of results beyond the old station, among the home, it is not easy! Small series of the station in Hunan push is how in 16 days to do three keywords Baidu home page? Stand up all know the concept of SEO, but really understand and implement the implementation is not even 10 of one or two are not , so small series on the following four points to explain, hope that the novice webmaster can play an incentive role.

First, the site keyword positioning.

The new station must be in the face of the site before the group, competitors and market environment analysis and settings. For example, a small station in Hunan push to provide Web site construction and network optimization services, then face the object is mainly a variety of enterprises, units and other organizations with organizational groups and have the need to do personal site groups, analysis of the pros and cons of competitors and market competition environment, comprehensive determination of the site keyword.

　Second, the structure of the site design.

The content of the website is to give the customer to look, same is also to search engine to see. Again satisfies the user experience the premise, how will the website structure design to search engine friendly, appears the vital. Here small set to Webmaster Home (Chinaz) as an example, on the path of bread crumbs and then URL path interspersed with keywords, these two analysis.

1, the bread crumbs path. What is a breadcrumbs path? We take the webmaster's home A "brief discussion from Baidu Encyclopedia website path Optimization" Article for example, figure as follows:

　　

So here's "home" to build the station "optimization" is the bread crumbs path. Such a site structure, pages and links between the pages are linked, not only in line with the user experience, so that users know what they look at the site where the page, in addition to the structure of the search engine is very friendly.

2, in the URL path interspersed with keywords. The key words interspersed are generally english words or corresponding pinyin. The same as the webmaster home, for example, the breadcrumbs in the path of "Build Station" and "optimization" corresponding to the keyword "web" and "SEO", the two pages are the path (in the relative path for example): "/web/" and "/web/seo/." We know that Baidu Encyclopedia of this product in Baidu search results ranked very high, careful webmaster can go to see Baidu Encyclopedia of the column page URL path, but also to take the key word method, need to be reminded that pinyin to do the path generally not more than 3 words is advisable.

3, the page in the link between the page. The site article page should be closely related to the article page, such as the previous article and the next article in each post. This can improve the search engine crawler crawl the depth and breadth of the page, to reduce the chances of the crawler into a dead end, the most important thing is to increase the probability of site pages included.

　　Third, the method of updating the content.

This is mainly about the content of the site update and update frequency. For the new station, to get the keyword rankings and weights for a short time, the quality of the site is particularly important. Search Engine crawler came to the site, found that the Internet other sites do not have new content, can greatly stimulate the crawler to visit the site's desire and increase the likelihood of crawling. Newer high-quality content more frequent, crawler crawling to obtain the more diligent, then the site content is included in the greater the chance. When included, the search engine will be based on crawling page content to cut words, comparison, and then through user retrieval behavior, reference page relevance and the weight of links and other factors to sort, and return the results displayed in front of the user. The higher the quality of the page, the more the weight of the page link is theoretically higher.

Although the new station content rich degree, the number of external links and the age of new domain name can't wait to old station, "quality win" is a way beyond the old station, not to let "lose at the starting line" to become your site mismanagement excuse!

This article by Hunan SEO (http://www.hntui.com/xuexi/49.html) Webmaster kiness original editor, reprint please specify the source, the niche is appreciated, thank you!