On the three trends of Google SEO in 2012

In 2011, Google Panda algorithm experienced several updates, the quality of the requirements of the continuous improvement. If we look at the past 2011 years as a year of quality web content, then it will not be any different in 2012. But not in 2012 Google's search engine optimization trend will shift to three areas, or more. The author today simply shares several trends in Google's search engine optimization in the 2012.

Trend One: Search engines value social signals more

　　

In essence, the search in 2012 will be more humane. This means that search engine optimization will be more reliant on social signals through socialization media. The extension of a search engine optimization strategy, if you do not have the social signal is not real SEO. And Google, which launched its own social network of + + last year, has a tendency to be increasingly socially signalling. For the search giant, it can also use these signals to produce search results that are more consistent with the search intent of the searcher. Of course, personalized search is not only through social signals, it also through the area of the searcher, the searcher's latest search behavior data analysis to get the results of the search. But the social signal is undoubtedly the 2012 SEO trend.

Trend two: Mobile search rankings are more important

　　

In the 2011, we have seen the development potential of mobile search. Almost 90% of smartphone users will be able to turn on the internet, with more than 70% users using their smartphones or tablets to search, while 53% of mobile users will opt for online shopping. Although the results of desktop search and mobile search will not be very different, but on the mobile device site has more limitations, a mobile site needs to take into account the site navigation, site page layout, loading speed of the site and so on. This requires us to have a more diversified search engine optimization technology than any previous desktop SEO.

Trend three: High quality content remains a trend

For high-quality content has been the purpose of search engine development. In 2012 Google will continue to strive to improve the quality of the content of the site in the search results. It is also a big trend for us to optimize the staff and provide more fresh and high quality content.

For us to optimize the staff, only to seize the trend of the search engine to develop a more consistent with their own site optimization strategy, I hope this article for the preparation of 2012 optimization strategy you have helped. This article is edited by http://www.0839bx.cn/, reprint please keep the source.