On the unification and difference of brand recognition and multi-terminal products

The opening ~ Small talk about brand recognition and the unification and difference of the multi terminal product, throw the brick, seek the Jade ~

A number of apps have recently been tried on multiple platforms, from gorgeous Macs to pristine windows, from smart iOS to multiple Android, each with irreplaceable features. Tangled and maddening thinking is: How to design a product of multiple terminals, how should be unified?

Multi-terminal uniformity, from the visual speaking

For the products of many terminals, good UI design, not only need to give the user the most basic visual comfort, but also should let the interface in different platforms, assume the role of brand image recognition.

Let's take a look at the visual identity of MIT Media Lab, known as the flexibility and innovation recognition system.

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The unique sense that the MIT Media Lab has been giving us is also reflected in the design of the logo. The logo is made up of three different shapes and color blocks, each representing a person's contribution, and the resulting shape represents an ongoing redefinition of what is media and technology for today.

In MIT Media Lab, each faculty and student has a logo of their own. Personal logo, with these three like the basic elements of DNA genes, no matter how the mosaic emissions, the visual belong to the same series. Both coordinated and unified, but also without losing the individual differences.