One of the entrepreneurial profit models is fish.

One of the entrepreneurial profit models is fish.

Mode security index:★★★★★

Sustained profit index:★★★

Innovation Capability Index:★★★

Key reminder: Find the common interests of major industries or large enterprises, actively form an alliance, turn powerful competitors into dependent partners, take the boat out of the sea, and climb the ladder, in order to achieve the first goal of profit and make the enterprise grow rapidly.

Wenzhou Linhai, it is said that Wenzhou people are extremely familiar with the growth of fish. In the sea, sharks are very fierce and difficult to get along with. Many fish are their targets, but there is a small fish that can swim with sharks, instead of eating them, on the contrary, it is used for food. Such a fish is a fish. The survival method of a fish is to attach it to a shark, where the shark goes. When a shark is hunting, it is followed by a bit of neighborhood. At the same time, because it will also drive away the body's parasites for the shark, so the shark not only does not dislike it, but is very grateful to it. Because of the Protection of sharks, the situation of the fish is very safe. No fish can attack it and attack it. This survival method and philosophy are very discouraged, but effective.

Based on the natural revelation of the survival of the fittest, the smart Wenzhou people have come up with many truths: the weak survive with the powerful, not only intelligent, but also effective.

The predecessor of Wenzhou lifeng motorcycle group is only a small factory that produces the handlebars of motorcycles. However, the first product developed by this company is unique. Its surface anti-corrosion performance exceeds Japanese enterprise standards and fills in the gaps in China, thus becoming a substitute for motorcycle manufacturers to replace Japanese imports. The company initially obtained product support from a famous motorcycle company in China through sales promotion, and then further cooperated with the large company. In June 1992, both parties jointly funded the establishment of a Motorcycle Accessories Company Limited in Ruian, with a registered capital of 6 million yuan and 70% shares in lifeng. This company occupies 30% shares. Lifeng is designed for this enterprise to produce motorcycle brake and other spare parts. As a result, lifeng became a "fish" attached to the "Sharks". The output value in a few years has quadrupled, and the scale and benefits have increased by more than 10 times before the cooperation with the company.

Subsequently, lifeng continued its extension expansion by making use of the money it earned. The product was driven by the brakes and the fuel tank ...... Finally, the whole vehicle production was developed. It began to work independently and obtained a motorcycle production license issued by the State. After the time was ripe, Li Feng broke away from the cooperation with large enterprises and became an independent motorcycle and vehicle manufacturer. The "Fish tactics" came to an end.

This model is very popular in the Yangtze River Delta and Pearl River Delta regions where processing enterprises are concentrated. Similar small enterprises can be seen everywhere in Dongguan, Guangdong, and Kunshan, Jiangsu. Practice has proved that this is a shortcut for small start-up enterprises to succeed, with a low risk and a high probability of success. Similar to lifeng, the number of enterprises that finally develop to "all-round" production is relatively small, and more enterprises are becoming more professional, taking the path of "specialized and refined, for example, Cao mingfang of Jiangyin, Jiangsu Province, made a professional production of car bumpers for Faw in Shanghai, and even became Forbes China's richest man.

The essence of the "fish" model is that large enterprises have smooth product circulation channels and a large number of customer groups, just like a huge and fierce shark, while small and medium enterprises, regardless of capital and technology, in terms of talents, there are many inherent shortcomings. If small and medium-sized enterprises can find a combination of interests with large enterprises and form an alliance with large enterprises, they can effectively make up for their own shortcomings and naturally share the profits of large enterprises.

"Fish tactics" is an effective profit model for small and medium-sized enterprises with a high degree of reference. The methods can be varied, for example:

Supporting and OEM production

In the era of global economic integration, social trade unions are becoming increasingly refined. The production and marketing of a commodity is often divided into many links, which provides opportunities for supporting producers. Big and complex machine-there are many suppliers for automobiles, motorcycles, and household appliances, even small products such as tables and chairs, cigarettes, liquor, and telescopes, there are also many products of division of labor and cooperation. For example, many liquor in Shandong use the raw pulp of Sichuan province. For this reason, Qin Chi set off a huge storm. These supporting manufacturers are as active as upstream manufacturers. Don't underestimate this role. Although its starting point is low, its profit is thin, but investment is also small (many projects usually only need to invest 100,000 yuan ), therefore, it is suitable for entrepreneurs with insufficient funds and experience. As long as you have a good relationship with upstream manufacturers, work diligently, and ensure quality, you can use this platform to complete your entrepreneurial transition and dangerous period in a short time.

OEM processing and production for brand manufacturers is a new type of cooperative relationship. In order to reduce production costs, or to free up a hand to open up new business areas, brand manufacturers often entrust hot-selling goods to trustworthy processing manufacturers for production. OEM production is currently not only popular among multinational companies, but some domestic well-known brands or regional brands also provide OEM production. This is the sentence: first-class enterprises sell brands, second-class enterprises sell technology, third-class enterprises sell products, and of course, super-class enterprises sell standards. In such an era of brand competition, the establishment of a brand requires a lot of manpower and material resources. However, once a brand is created, it can produce the so-called brand effect, and the brand itself can be used to make money. The industry and commerce industry require brand reputation and consumer recognition. There are also two types of OEM, one is to sell it on its own after the OEM, this is called a card, you need to deliver the OEM fee, generally only for sale in the regional market; the other is after the product is produced, sold to the original brand owner, also known as OEM. The former has a higher risk than the latter, and the investment is greater than the latter, but the OEM qualification is relatively easy to obtain. Generally, it is limited to domestic brands. Large international brands seldom adopt this method. Entrepreneurs can choose as appropriate.

Proxy

An agent is an extension of the manufacturer's business. Its agents are available for commodities that have a greater impact. Although the agent is doing wedding clothes for others, he is also accumulating experience for himself. As an agent, you can use the manufacturer's tangible goods to complete the original capital accumulation for yourself. At the same time, you can learn marketing knowledge and build a channel network. Looking for products with good brand reputation or great development potential as their agents is a small, big, get twice the result with half the effort. Initially, entrepreneurs may consider opening only one store, starting from one county or prefecture-level city.

However, you cannot rely too much on the big name. The biggest danger of acting as an agent is that it is removed and killed by the manufacturer. Science investment has many reports and professional analysis. Some cases are thought-provoking and can be referenced by readers. It is not only a small and medium-sized enterprise, but also a number of already large-scale enterprises. It is also very dangerous to live in the near future. Huawei, like Shenzhen, is one of the "Great China" and specializes in providing network solutions for telecom operators in the areas of Optical Networks, fixed networks, mobile networks, and value-added services. It is one of the main suppliers of China Telecom Market. China Telecom, by virtue of its monopoly advantage, became the biggest player in the industry. With the development and growth of the telecommunications industry, Huawei's sales soared, as early as 2001, reaching 22.5 billion yuan. Huawei does not have very advanced management techniques and technologies, but it has made a huge profit by standing on the shoulders of China Telecom. In recent years, China Telecom has been affected by the split, and its investment has shrunk sharply. Huawei is also getting worse and worse with it. Ren zhengfei wrote "Huawei's winter" and raised a warning to Huawei employees. When the sun shines under a big tree, once the wind and lightning shine, standing under the big tree is very dangerous, it may be affected by electric shock at any time, or the wind blows off the tree to crush you. Therefore, small enterprises can only depend on large enterprises and agents, but cannot rely on them. Depending on the tree, the tree is used to shelter the wind and rain and grow healthily. Relying on the tree, the vine is entangled in the tree and leaves the tree, and the tree itself is unstable. When entrepreneurs start their own business, it is inevitable that they will entrust themselves to people for a period of time, but they will spend this period as soon as possible, so they cannot indulge in it and always give their fate to others.

Small enterprises are from large enterprises and start-up enterprises to mature enterprises. The ideal state is that there are both operational connections and capital ties, but they are not controlled by people, not affiliated or subordinate relations. When a small business is a large business in Tobian, it remains independent and requires greater autonomy in operation. If possible, it tries its best to support a number of large enterprises or mature enterprises at the same time, in this way, you can receive the effect of "the East is not bright and the West is bright", which greatly improves the enterprise's life.

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