One of the outlets for personal websites in, building vertical industry websites

Vertical industry websites are built for a certain industry and deeply integrated configuration of information and transactions in this industry. Such websites do not need the huge traffic of ordinary entertainment sites, but can also achieve high profits.
I have compared and analyzed dozens of familiar entertainment sites and industry sites recently, and found that, with the same traffic, the profitability of vertical industry websites is 5 to 12 times that of ordinary entertainment sites. The difference in profitability between the two is mainly reflected in the profit model. The profit model of ordinary entertainment stations is mainly to use traffic to earn alliance advertising fees. Among them, exchange chain revenue, click ad revenue, and mobile phone text message registration account for more than 80% of the shares. Seven years later, with the continuous decline in mobile phone text message registration, the deduction of the number K for click ads, and the concept of illegal traffic in the minds of advertisers, this restricts the three major ways for normal entertainment sites, such as pictures and movies, to earn revenue.
In contrast, the profit model of vertical industry website membership fee + advertising fee + sales revenue is much more promising. In the profit model of vertical industry websites, membership fees are applicable to vertical industry websites dominated by industry transaction information. Advertising fees are applicable to all vertical industry websites; sales revenue is suitable for product-dominated vertical industry websites. In terms of advertising fees, due to the strong professionalism of vertical industry websites and a clear target audience, advertisers are more willing to deliver advertisements to such websites at a high price, the RMB 100,000 for a banner advertisement on the chemical industry network per year fully proves this.
Of course, in terms of operations, vertical industry websites are much harder to operate than ordinary entertainment sites because they emphasize professionalism, timeliness, and uniqueness. Its characteristics determine that the individual station operation mode is not feasible on this road. Before entering this threshold, the individual webmaster should at least face a change from individual soldier operation to workshop operation.