1. Do not disturb the user
(1) If you can help the user make a decision, do not disturb the user.
(2) If you have to let users make their own decisions, let the user make all decisions at once, and avoid letting users stop to make decisions.
(3) The user is only disturbed if an emergency decision is made.
2. Provide user with undo function
(1) It will not work to warn users before they make something potentially dangerous, and users tend to ignore them and only allow them to revoke their actions to avoid surprises.
(2) If the technology does not support revocation operations, then these dangerous operations can be deferred, giving the user time to return.
(3) Lao Luo's Hammer mobile phone has a feature that embodies this aspect: in order to avoid the user to send the wrong text message, all delay a few seconds to send again, let the user found the wrong text message, immediately revoked.
3. Jobs summed up the lecture, the time to explain the list of items not more than three , more than three people can not remember.
4. What features are easy to discover?
The most conspicuous thing on the website is what the website wants the user to discover.
EG1: Weibo most want to allow users to register, increase the number of users
EG2: Samsung's best hope is to showcase its products.
EG3: Amazon has a lot of products that make it the most important for users to find products quickly.
5. About Search
If users do not get something quickly, they will turn to the search function of the product. To help users use the search feature, you need to do three things:
(1) Provide search function.
(2) To ensure that users are very tolerant to find the search function.
(3) Ensure that search functions can return useful results.
6. How to let users discover
Make full use of size, position, shape, color.
7. Consistency
Merriam-Webster dictionary definition: Consistency refers to a part of the product interface or function with the product of other interfaces or products in the whole or coordination.
(1) Identification of the prototype:
EG1: The consistency of the Amazon China round icon
Eg2:apple website large and beautiful pictures show the way of products
(2) Behavioral consistency
Users tend to arbitrarily impose the mental models that are already in the brain on the product. The more elements of the user interface are more like what the user knows, the more the user expects these elements to work as they expect.
If your design is inconsistent with your users ' expectations, users will feel confused, frustrated, and even irritated.
One of the reading notes of Dear interface