Online and offline mutual energy, Red Star Mei Kai Dragon How to play the Internet +2.0

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June 18, in the domestic major e-commerce platform also staged the annual Big Mess, Red Star Mei Kai in Shanghai held "for the Chinese Life Design" 30 anniversary ceremony. In this event, not only the Red Star Mei Kai-lung gathered, but also the most popular star, the most welcomed the designers to the industry and the public to pass the Red Star Mei Kai Lung in the next 30 years of strategic upgrade concept.

For the Red Star Mei Kai Long, its own is already China's domestic retail industry is the absolute leading enterprises. Now facing the Internet + wave of vengeance not shy away, but actively face and embrace this wave. The use of online and online mutual energy, and strive to let the Red Star Mei Kai Dragon in the next time, practice and play the Internet +2.0. So the question comes, Red Star Mei Kai-lung bursting of confidence from where?

30 the turning and turning of the Red Star Mei Kai

Since 1986, Red Star Mei Kai Loong has gone through 30 years. While entering the 30 key node, the Red Star Mei Kai is not "Home Retail first" the name of the head tired, but still maintain the market's sensitive sense of smell and the trend of in-depth research.

Compared to other industries, products and services that are subverted by the Internet, home products are difficult to penetrate by the Internet because of their natural heavy experience and the consumption characteristics of heavy service. In addition, many home enterprises continue to layout the line, under the online construction of a strong enough to resist the internet elements of the "Great Wall", so that the latter has always been difficult to shake the home industry.

But for the 30-year-old Hongxing Dragon, 30 years of accumulated experience tells them that it will be harder to move forward without change. Even if the internet can not subvert the home industry, but the Red star of the United States Kai-Lung decided to actively seek change, active net, complete to the Internet +2.0 transformation, upgrade.

At the 30 anniversary celebration, Red Star Mei Kai-Loong formally announced the implementation of the "1001 Strategy." It is learnt that in the practice of the strategy, hongxing will use technical means for enterprise intelligence, in the physical market to expand to 1000 of the foundation, to build 1 internet platforms, to the core of the business of the upstream and downstream cross-boundary extension. At the same time, the design platform, which is built synchronously, will make the concept of design aesthetics run through the whole pan-consumer industry chain.

In this, Red Star Mei Kai Long Home group President Li Bin said, "The current mode of the biggest problem is the online and offline two skin, left and right, while the Red Star Mei Kai Dragon's 1001 strategy, is the Internet +2.0 mode, will truly realize the line and the next integration of mutual energy." ”

3 100-day net red building cycle

If only the formulation of the strategy, but there is no good concrete implementation of the plan, then can only be said to be on paper, there is no practical significance to say. Red Star Mei Kai Lung clearly understand this point, in this 30 anniversary celebration, for the 10001 strategy, fully launched 3 100-day plan. Specifically: The first 100 days, the basic platform on-line, the second 100 days, the whole chain products on-line, the third 100 days, full open, shared collaboration.

Among them, the first 100 days is mainly to strengthen the basic stage. To this end, Red Star Mei Kai Dragon will be on-line foundation platform. and the basic platform in accordance with the Red Star Mei Kai Dragon practice internet +2.0 Strategy, mainly divided into offline physical store platform and online Internet platform, and the Internet home Improvement platform is the forerunner.

The second 100 days, it is to pay attention to the introduction of all-chain products. All-chain products include real estate trading platform, home improvement platform, commodity trading platform, service platform, financial platform and so on. They are not only the independent online business transaction main body, also is the offline entity shop User Service entrance, is the Red Star Mei Kai Long Pan home consumer industry chain integration core carrier.

Red Star Mei Kai Lung will also be to create a design platform, including home design, decoration and space design, home product design, soft design, etc., the design concept will run through the whole chain. At the scene of the ceremony, Okuma, Jurgen Bey, Luca Nichetto, Christina Strand Five international design giants brought for the Red Star Mei Kai Long design of the Qing-sheng works impressive, but also for the introduction of the whole chain of products buried important foreshadowing.

As for the third 100 days, the concept of full open and shared collaboration highlights the determination of hongxing to achieve a win in the industry. Red Star Mei Kai Long want to create a "business Life Community": Integration of users, media, investors, furniture building materials manufacturers, household supplies manufacturers, designers, home improvement companies, service providers, real estate developers and other multi-power, to the home as the core, for the middle class to provide products, services, including the family life complete solution.

And to this stage, also means the Red Star Mei Kai Long 1001 Strategy formally formed, and will follow the inertia of the smooth go down. From a certain point of view, Red Star Mei Kai-lung is actually in 3 100 days of time, the success of becoming a "net red." Relying on the power of the internet, Red Star Mei Kai Dragon completed its own metamorphosis.

Play Turn Internet +2.0! Red Star Mei Kai Loong is already on the road

In fact, the author, The Red Star Mei Kai Dragon can stand at the apex of the industry is still active to change, the heart of the brave is very valuable. More rarely, it has a clearer strategic context than the other traditional giants. This courage and boldness in domestic entity enterprises is not much. The change of entity enterprises to Internet + is a completely different way of development.

In addition to the clear strategy, compared to the traditional rhythm of the industry, to speed up to adapt to the speed of Internet products to promote, but also the need for super execution and execution speed. Standing in the 30 anniversary of the time node, these years has been a good performance of the Red Star Mei Kai long can be timely and choose to view its change, and then follow the identity of the following into the Internet home market. But courage, so that it does not stand in the 30 when the choice of slow pace. 3 100-day plan, is also the Red Star Mei Kai Dragon's Journey of Metamorphosis, is the future of home market change on the road of an important turning point.

And to the summit has been to maintain a sense of hunger, perhaps the Red Star Mei Kai Dragon's success Key! (New discoveries of science and Technology, Constantine/Wen)

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Online and offline mutual energy, Red Star Mei Kai Dragon How to play the Internet +2.0