Online marketing: winning ideas-full of money

A few years ago, when we were doing marketing and promotion for our customers, the Internet was also used as a new media, which was a supplement. At last, very few customers were actually using the Internet. Today, the Internet can no longer be called a new media, or it cannot just be regarded as a media. Ranking second in the world, more than 0.1 billion Chinese netizens, and the world's first Internet access time, the Internet has flown into ordinary homes and has gradually moved to the public. No one dares to ignore this power, and the marketing revolution born of this force.
The internet has created a new market environment, from the traditional 4 P to the popular 4C in recent years, and consumers, and even suppliers. Meanwhile, the Internet can combine popular marketing methods such as experience marketing, event marketing, interactive marketing, and virus marketing, the rapid development of the Internet has created more marketing opportunities for enterprises. In the past, the model of traditional media-based mass communication was gradually changing. Based on different marketing purposes, enterprises should establish brand images, promote sales, or establish relationships between consumers and brands, use the advantages of the network and the weakness of traditional media to spread different tasks.
In the past two years, network marketing has not only profoundly affected enterprises, but also brought more opportunities and challenges to advertising companies and network companies engaged in research in this field, many enterprises are getting involved in this field. The emergence of new media makes the channel of advertising more convenient, enterprises get more choices, and forge their courage to try new things. In this situation, network marketing is gradually recognized and used. It has a profound impact on today's media market, marketing methods, and creativity.
Network Marketing, popular
Every year, China's advertising investment is on the rise. The traditional media's advertising shares, as well as the decline of readers or audiences, fully show the strength of the network in gathering popularity and marketing results.
According to a survey, the willingness of enterprises in Taiwan to invest in online advertising has increased in the new year. In 2007, about 75% of enterprises chose to invest their marketing budget on the Internet, with a growth rate of over 3. According to the report, enterprises are generally willing to increase investment in online advertising among television, flat and network media. On the whole, 75.62% of enterprises said they would set up their online marketing budget this year, with the growth rate at the top of all (including television, flat and network) marketing tools. Although this was a survey in Taiwan, it predicted a new trend. It was unimaginable in the past few years, which fully proved the effect of network marketing.
In the face of today's media environment and communication needs, advertising companies are changing in response to market conditions and customer needs. In the past two years, with the research on Internet companies' services and network marketing, the Internet has never been ignored in the process of developing marketing strategies and ideas for customers. With the rapid and powerful power of this kind of force, we begin to consider how to use these emerging channels to achieve accurate dissemination when doing marketing promotion and creativity for enterprises.