Online Retail is the best way for domestic brands to explore overseas markets

With the popularization of e-commerce, especially after domestic brand enterprises gradually accept the concept of e-commerce, how can domestic brands go overseas through online retail?

I. Status Quo of domestic brands and overseas markets:

 

1: There is no problem with brand awareness in China. The next step is to open up more sales channels so that more end users can accept the brand.

At the same time, also accept brand products. Such as Li Ning clothing and boss appliances.

 

2: Chinese brand owners generally use similar methods in China when they leave overseas, such as looking for CNN, times weekly, and so on to publish advertisement information, like

Helping NBA and other related activities, hoping to make their brands grow overseas quickly and increase their sales

. What are the results? More brand enterprises have invested in advertising and paid for the license. End Users still do not accept the products of these brands.

 

3: Another method is to promote the improvement of your own brand by acquiring and merging well-known overseas brands. This method can be fast in the short term.

You can see the result quickly. For example, how can Lenovo go abroad by acquiring IBM? It may only be clear to Lenovo.

 

Through research on some brands that started from e-commerce, it is also a good idea to drive the development of brands through end-user groups.

Development direction, such as lemon green tea clothing, wheat bags, natural beauty, etc., all rely on an online retail brand. This type of reverse push

It is a good way for existing brand enterprises to move overseas.

 

Ii. Advantages of domestic brand enterprises going overseas through online retail.

 

1: for end users, high quality and low price are the most acceptable products, and global end user groups follow this rule. Domestic Products

The temptation of brands for overseas users is more about the product price. Especially since the financial crisis, products made in China are better

More overseas users are welcome to search for inexpensive products online. In the first three quarters of this year, sales of ebay sellers in China were nearly 200%

The growth rate is enough to prove the problem.

 

2: high profits under Asymmetric Information. After more than one year of E-commerce foreign trade research, I found that domestic products are not similar

I think it is so cheap. I have visited a shoshoes factory in Zhongshan. When the shoes produced by the factory are wholesale to American dealers

The retail price for each pair is about 80 RMB, while the retail price for U.S. dealers is around 150 USD after they arrive at the local market. Intermediate profit

You can imagine. The financial crisis has led to the bankruptcy of dealers in the United States. Now the shoes factory is selling through online retail. Average

The retail price for each pair of shoes is about 60 US dollars, and the total retail volume in three months is basically the same as the original wholesale quantity. What about profit? I want everyone

Can be calculated.

 

3: Establish a brand after retail reaches a certain level. When there are enough end users, the brand will naturally be established in the user group. Product

Based on the original users, it is far more difficult to establish overseas brands.

Smaller than the existing difficulty.

 

Iii. How domestic brands can explore overseas markets through online retail

 

1: domestic brand owners directly participate in online retail and establish online sales teams. This method is hard to see in the short term. In the long run

The initiative is in your own hands. You can adjust related strategies and tactics as you develop.

 

2: Supply and sales to existing retailers. This method is called an intermediate operator in China and a sales assistant outside China. By supplying them

To achieve overseas retail.

 

Among the existing online retail methods, only these two methods are available for brand owners. Facts have proved that online retail is the trend of domestic brand owners.

The best shortcut.