Only 2% webmaster know to build Keyword Library promotion ranking strategy

Promotion ranking has always been a cliché topic, 98% of the webmaster know the keyword optimization, but you optimize the key words you have built your site's keyword library or the existing network to form the key words? Does your website have a brand name that belongs to you? With such a question, Rookie stationmaster Home stationmaster and you study together only 2% stationmaster know to build keyword library to promote ranking strategy.

first, what is the role of building a keyword library?

1. Determine the direction of website optimization, guide the content update

(1) Each site has its core content and ancillary content, site to do keyword optimization, most webmaster or seoer in doing SEO, optimization is the core keywords, that is, the main keywords of the site. For example, you are making products, the assumption is the compressor, then your site's main keyword is the compressor.

(2) If your site's keywords are limited to a small number of core words, then your keyword coverage is certainly not enough. What is keyword coverage? Suppose the internet on the "website optimization" keyword has 100, and your site's keywords only site optimization, site optimization methods, site optimization skills, Web site optimization, and so on, and other related words, assuming that 10, then your site keyword "site optimization" coverage is only 10 %。 In fact, the vast majority of webmasters in the management of the site, the site keyword even less than 10, then the user search keywords, some keywords your site did not, you lost a large number of traffic, your website competitiveness is not enough! Please remember keyword coverage p= site keywords/related keywords (expand keywords)

(3) to the site to establish a keyword library, we can be targeted to optimize the site keyword, so as to guide the content of the site update. Every time the content of the site updates, update the content of the article will need to appear on the site's keywords, if you do not appear on the site's keywords, update is meaningless. Add the keyword not too much, one or two can be, a keyword optimization, you will get a lot of content value. Maintain good These keywords, your keyword ranking will be steadily rising, the overall ranking will slowly come up. The key is to add the appropriate, do not add to the hard, to appear natural. Specific add a few key words have no stipulation, as long as the full text is smooth and natural, do not appear abrupt can.

(4) In addition to the Core keyword optimization, we should pay attention to expand the key words, but also to catch some relevant words, long tail keywords, there are time-sensitive keywords, to enrich your keyword library, increase your keyword coverage.

2. Correlation construction, guiding the construction of the inner chain

(1) This question may be said to be not very clear, let us give an example to talk about. If the keyword is "keyword", then keyword ranking, keyword analysis, keyword optimization, keyword ranking techniques, keyword ranking methods, and so on, these words are relevant, can be put to our website, this is the correlation construction.

(2) Relevance keywords, very suitable for the construction of the chain. Here we do not recommend the automatic chain, automatic chain can lead to too many keywords, so it seems very unnatural, unreasonable. What is an automatic chain? Some sites will find that, as long as there is a keyword in the text, the keyword will automatically add hyperlinks linked to a designated URL. Suppose I set the keyword is the website optimization, its link address is C, then in the text once the website optimization words, the Word will automatically add links point to C position, this is automatic chain. We advocate the natural addition of the inner chain, to add targeted within the chain, so that is more valuable.

3. Keyword analysis, mining gold Keywords

(1) is gold valuable? We need the keyword is not random piling, also should be valuable, there is competition, we call it the Golden keyword! Why do you want to dig up gold keywords? Some of the core keywords too broad, not competitive, such as your Baidu keyword Baidu, The search results exceed 100000000 completely saturated, so the keyword is meaningless. Therefore, we need to dig up their own website of the Golden keyword.

(2) How to analyze the competitiveness of keywords?

A. See Baidu Index Quantity

Your keyword, Baidu search when the best search results have not reached saturation, such as the search compressor, the result is how many, search Shenzhen compressor, the results of how many? If the search results are not saturated or even many, such keywords are competitive.

b. See keyword conversion rate

Suppose a keyword brings IP is 200, conversion rate near 30%,B keyword IP is 10, conversion rate is close to 42%, then obviously the latter value is big, we need to optimize the keyword is b.

second, the steps to establish a thesaurus

1, keyword mining-including the main keyword, one expansion, two times expansion

How to mine keywords?

We can through the Baidu Promotion assistant excavation, or through Baidu Drop-down, search, user search habits and combination of keywords such as mining.

For example: Suppose to optimize SEO training (assuming core key keywords), we extend:

After the expansion, we will find that our key words are still very rich. A lot of stationmaster did not understand before, only know to optimize key key words, and our 90% flow is from long tail keyword.

2, keyword classification--by category, by Price, by value, by time

For example, the column of your website, is the classification, most of the columns are set by category, with the key words to do columns. Some of the mall's Web site, but also by price, mainly or column classification

3, the key word storehouse maintenance--cuts, the analysis, the coverage, the inside chain support

Regular check keyword library, user search to reduce or even do not search the key words, we want to cut, especially the timeliness of the keyword, need attention.

4. Expand keyword coverage?

Above we explained the keyword Coverage p= website keywords/Related keywords (expands the keyword), assumes our thesaurus has 200 keywords, recently optimized 20, also has 180 not to optimize. Wait until these 20 stable, why don't we go to optimize the remaining 180? And then choose 20 Optimization, and so on, our key words Library will continue to enrich and stability, keyword coverage will be more and more big. The second is the support of the chain-related keywords to do within the chain, the previous said no longer repeat.

third, use thesaurus to promote ranking

1. Gold Keyword Priority strategy

First of all, we need to look at the competitive keyword, competition, the above mentioned no more statements. Let's say you search for key sites that have been added to the site if the keywords are on the home page, the description of the keyword competition is quite large, the competition is quite large obviously not easy to do, then we assess the keyword, look at the home page, look at the construction station time, chain quantity, including quantity, to find less competitive keywords to optimize, This is more conducive to site rankings.

2. Highly related internal chain construction strategy

What is highly relevant? For example, SEO optimization techniques and SEO optimization strategy as well as Shenzhen SEO three related words, obviously the first two are highly correlated. In layman's terms, that is, 2 words basically a meaning is called highly relevant. Highly related to do within the chain, can be very good to improve the user experience, but also conducive to the overall site keyword optimization, thereby promoting rankings.

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