After deciding to open an online shop, "What to sell" becomes the main problem. In the determination of what to sell, to synthesize their own financial resources, commodity attributes and the convenience of logistics transport, the sale of goods to be positioned. At present, personal shop online trading volume than the larger, including clothing, cosmetics, jewelry, mobile phones, home accessories and so on. In this regard, the online shop and the traditional shops are not much different from the search for a good market and competitive products, is an important factor in success.
When considering what to sell, be sure to follow your own interests and abilities. Try to avoid getting involved in unfamiliar, not-so-good areas. At the same time, to identify the target customers, from their needs to choose products. At present, the mainstream netizens have two major characteristics, one is younger, to play the main purpose of the Internet, student groups occupy a considerable proportion of netizens, followed by office workers, representing the mainstream netizens another major basic features-white-collar or quasi-white-collar. To understand the basic characteristics of the mainstream netizens, you can according to their own resources, conditions and even hobbies to determine whether the spread of large nets, play mainstream, or sword walk slant, inventive. Special stores to where are popular, if you can find a suitable fashion and unique merchandise, such as homemade jewelry, toys diy, apparel custom-made goods or services, will be the best choice for online shops.
In addition, the property of the commodity itself has a restrictive effect on sales. Generally speaking, the commodity value is high, the income is also high, but the investment is relatively big. For those who have no sales experience and lack of original funds, it is really a burden. Online transactions in a wide range of areas, some larger, heavier and lower prices of goods is not suitable for online sales, because the logistics cost of goods in the mail is too high, if the cost of the payment to the buyer, it is bound to reduce the buyer's desire to buy.
What is the most popular online shop, which is the most people like to buy online? According to the latest statistics of * * network, Crystal, sterling silver necklace, Color mobile phone, bedding, jeans and so on become the most searched keywords, these keywords from one aspect of people's shopping fashion, but also for the people want to do online business to provide a shop-oriented.
First, jewelry category
"Crystal", "jadeite pendant" hot selling. Jewelry classification has been the most active classification of online transactions, 2004, the popular jewelry of the new favorite crystal and personalized pendant by the buyers of all ages. In the first half of 2004, * * Net crystal bracelet can sell the average monthly more than 800 roots, a goods jade pendant of the monthly turnover is more than 3,000. The selling of crystals, silverware and Jade has led to a 2004-year sales heat wave of network jewellery classification.
Second, gift home classification
"Zippo", "bedding" favored. The purchase of gifts has always been spent on the errand, from the 2004 sales of gifts, people's gifts more and more inclined to taste and personality, with a certain status symbol of the Zippo lighter became the new favorite. Only "Zippo Classic Chrome" A style, 2003 annual sales volume of more than 20,000. and the selling of bedding shows another major feature of online shopping-practical. Home decoration can see the owner's taste and mentality, or elegant, or cartoon, or fashion, 2003 only * * Net bedding four sets of sales reached 30000 sets.
Third, mobile phone classification
"Can take pictures", "Color" and "chord" are favored. Mobile phone people will never let go of any kind of new features can show personality, 2004 can be photographed and camera mobile phone has undoubtedly become the focus of fashion, the price of moderate, functional Sony Ericsson T618 online sales of more than 4,000 parts. and has a color screen, chord function of the mobile phone is still a large number of buyers, Motorola T720 is one of the typical, its 2003 network sales volume of 4,500 Dozen, 2004 is also the momentum unabated.
Iv. Apparel Classification
"Jeans", "Polka dots" and "stripes" continue to prevail. Cowboy outfit is the constant fashion throughout the year, no matter what occasion, as long as the matching, cowboy can show a unique charm. 2004 popular Low Waist slim cowboy trousers, but also by the white-collar family of favor, * * Net monthly can sell about 2,500. Popular 2003 years of dot stripe pattern continues to become a network of sales and purchase of a light, where the polka dot striped female bag is the top, because of its appropriate prices, the average monthly sales of nearly thousands.
V. Collection and classification
The "Olympic" related collectibles are on the upswing. Olympic athletes in Athens, the outstanding performance, triggered a 2004-year Olympic upsurge, but also led to various types of Olympic souvenirs collection boom. Network collection classification in this period of trading unusually hot, from June 2004 to August, the sales of Olympic items have broken through 1000 pieces.
According to the analysis of the * * Network, the 2004 most optimistic about sports products, real estate and other related industries online shops, their common characteristics are no longer like the previous network of hot products such as fancy and electronic, but are real life of supplies, but the requirements for personalization is also very high.
2003, * * 's network of shops booming development, of which the larger sales are pendants, mobile phones, computers and other products, selling the reason is mainly a young people on the internet to fashion sense, decorative and high-tech pursuit. In the 2004, the category ranked in the ranking of the sports classification gradually emerged. More than 6,000 sports kettles were sold in the first three quarters. Specializing in the sale of sports products, "xx Sporting Goods" shops, the average monthly sales can reach more than 6,000, turnover of nearly 500,000 yuan.
Fitness ball, yoga mat, etc. suitable for indoor sports fitness equipment, as well as the video store is very difficult to find sports teaching VCD is also a popular online shop. * * E-commerce experts point out that it may be better to run these things on the web, because the network can easily gather up a group of enthusiasts who are loose but growing in number.
The number of real estate intermediaries who opened the shop in 2003 reached a staggering 2000, while the figure of 2004 doubled almost twice. More and more tenants in the network through the Internet search House, only on the current situation, * * Daily new house Rental 5000 sets around, second-hand housing 3000 sets, there is no one offline intermediary comparable, this "supermarket" environment, no doubt for small intermediaries to win customers is very advantageous.
And the online real estate intermediary can attract a large number of foreign customers and listings. According to incomplete statistics in Shanghai, this year, Shanghai people, outsiders, foreigners three of the purchase ratio of 75:20:5. Overseas returnees can find the right house through the Internet, and the feeling of "home" is ubiquitous through the Internet. Now * * In addition to Shanghai's listings, a large number of Beijing, Qingdao, Wuhan, and even Hong Kong's listings have been registered, the annual property classification will have up to 60 million yuan turnover. With the opening of the property market, the online real estate intermediary shops will be in the 2004 fire.
Where to find sourcing
When you are sure what to sell, you should start looking for sources. The reason why online shop has space, low cost is an important factor. Master the supply of inexpensive, we have mastered the key to E-commerce operations. For example, clothing products, some well-known brands are the national unified price, in the general floor shop can only sell 85 percent, and online can sell to 70 percent-80 percent. And on the Internet, the price of apparel products are 20 percent-70 percent of the shopping malls.