Operation of new media [1]

Zheng @ Wan juwang 20080122

Cao zenghui's new book "how to expand the news audience of online media" highlights five operational points for many online media websites. It is indeed in line with Brother Cao's consistent style: concise, concise, and straight-hitting Huang long.

Although I have created a new techmeme-style media website jointly with Dr. Zhang, I have a technical background and mobile background, so my vision is more or less limited. On Sunday, the gang club visited bigfb on the first day and chatted with Zhang Zhongguo, the webmaster of the grass root network. At that time, I felt that there was a spark of collision, this is inseparable from the value reading philosophy that I have always agreed with. It can make the operation of new media sites in Digg + readder shared + segments so brilliant, the webmaster must have a deep understanding of Internet operations and media.

Let's talk about the interaction atmosphere of caogen. I used to recommend some blogs from time to time.ArticleIndeed, the value is very high. The only problem is that the recovery rate is always almost zero, and it is estimated that the impact is not enough. From its rankings, we can see that the response rate and Digg frequency are basically. This is indeed consistent with the previous summary: Digg/favorites has the lowest cost, and the most costly is reply. Zhao Wei said that the rule of csdn blog is that a reply is received only once every three hundred reads. I will discuss this issue with Zhang Zhongguo later on how to create a good communication atmosphere.

Due to the proper control and operation of webmasters, caogen does not allow every registered user to post articles (caogen QQ Group also eliminates inactive users at any time). Therefore, the overall Article quality is above the standards, when interactions are discarded, at least value reading is realized. It has three points:

First, control the qualification of the recommender. Second, there are many sources of information (including blogs, news, and forums). Third, select a specific area.

What is it actually more like?

More like Google Reader shared.

I usedWangju.comAccording to the internal team, if Fang Jun, Cao zenghui, and KESO are truly engaged in the aggregation of high-quality articles filtered by massive readers of reader shared, and the Digg function is added, you can become an IT industry information filter that everyone is pursuing.The grass root network is actually such a tool. Given that its interaction atmosphere is not strong enough, we should consider it as a reading tool, zhang Zhongguo uses his unique personal perspective and mass reading to help you filter information.Others can copy the data, but it must be properly operated like Zhang Zhongguo. First, the data must be divided into different fields. Second, the shared data must be subject to the authorization system, which increases the permission threshold like the blog network.

Okay: Let's talk to Zhang Zhongguo about how to operate new media. See section 2.