Operation Plan of local port of actual combat

My garbage station is one year old, in order to thank the brothers and sisters who helped me, in this release of my site's overall operation planning book, I hope to help you!
1, about the location of Heyang information port
Overall positioning: Regional community website, slogan: Do the most Heyang website! Advertising language: Looking for more Heyang life!
A, Heyang the location of the port should first be a service platform (not limited to online and under the net), and do is the network communication, to provide users with interactive personal network home, so that users in the platform to show their own, and people to share, and the purpose of sharing with the community-centric Forum, blog, album is the current trend, The product of fashion, and the public need her, because she also belong to the grassroots media. At present this form has been named "WEB2.0", Heyang Harbor also should be regarded as one of them, but we do not go with this concept to fight a difference, at the same time do not follow the concept to go, because that is the title of others, not important to us, Heyang port to do is their own and the combination of the public demand, Rather than a concept, we just remember Heyang Port is a service platform, is an interactive network home is enough, such direction, route, positioning has been clear enough.
B, the core of the Heyang port is the user, as long as the forum, Personal Web Center, photographic photography to show their own, and to communicate with people, sharing the purpose, such people are our core potential users, of course, we can not be anything for, we should have not, Our user core age is 18-48 years old (university student and Office family), this stage of the age of users easy to accept new things special network new things, and like online communication. Such users can accept us, at the same time they will also be a resource, in the case of our successful guidance, this resource will form a culture, and the final interpretation of the Heyang information port, to achieve profitability!
C, Heyang port is for the local public service, the nature is the cultural exchange, therefore brings to the user is one kind of culture, moreover is the user own formation culture, the user can dominate the culture, we should Heyang the port to achieve the liberalization, the interaction, the regularity, localization, and must proceed from the user's angle, and by the body trial ( such as: Hands-on organization activities, become a key guiding force, so that users see the content of the site itself and our sincere and effective service, we will accept.
D, the successful service providers do not make money, service providers are not free of charge, it is important to find a valuable profit point, with a variety of mechanisms, strategies and resources to integrate, so as to achieve sustainable profitability, and then balanced to achieve sustainable development, advertising is an important means of online profitability, When the Heyang harbor has enough popularity, it will bring benefits naturally, this need not explain too much. Next is the network and the combination of the net may produce profit point, such as offline Party, group purchase, entity VIP members, but at present Heyang information port is still in the seeding stage, the expected later profit means still some early, also not very practical, in the continuous development, website function, popularity and so on increasingly perfect situation, we will see a certain potential , hidden profit point, this piece we have to grope forward, in the case of real profitability, lay a good foundation, good service, grasp the direction, sustainable development, look to the future.
2, about the Heyang information Port market
A, the existing demand;
When we talk about the problem of service object positioning, we will talk about the existence of the market, we forecast the market is: want to use the forum, Personal Web Center, photo photography to show their age 18-38 years old Weinan region users. Of course, such speculation is based, can refer to the regional community site relatively advanced XI ' an region, and so on, an XI ' an, has 10 or so different popular forum, which shows that the market is huge, on the other hand, the trend of brand clutter and specialization coexist. Therefore, the introduction of Heyang port is to seize the Weinan region network market, establish the first brand!
B. Competition on the outside;
The foreign competition mainly is the big website radiation to the Weinan market, for example: Qq-zone CNNC and so on each Big blog forum station already occupies the Weinan area user, or prepares occupies the Weinan area user. For such a competition, our disadvantage lies in the service of technology, experience, our advantage lies in our localization, so our positioning is to combat foreign competition, so that Heyang go out!
(C) competition in the region;
Internal competition There are some local sites which include already existing and are being established, whether it is to deal with online dirty speech or the rules of the Organization's activities should be the law, this is the guarantee of our further development; interactivity is for the user can use our service for a long time, and automatically for the website for publicity, is the energy of the development of the website, We are beyond the power of localization is not only the information localization, offline under the local, and ultimately the local people, this is our pursuit, is our basic, but also our vitality!
3, about Heyang information Port's website structure
At the beginning of the site will use Dvbbs Architecture Forum, blog, album three major functional plate.
The whole station style: because Dvbbs style concise, more suitable for our needs, temporarily do not make too many changes, but in the future need to make 2 times in DVBBS development, make our website personalized, more humane.
We should reflect on the website is a guide and interactive platform, the column classification is as follows: Forum, blog, album
The forum is the core column of the whole station, must start from our relatively familiar column, such as technology exchange, emotion, picture and so on.
On the whole, there is no need to modify the technical functions, install a good dvbbs can be.
4. Goals and Steps
Steps
A) The first one months, the establishment of a site, the first 15 days, domain name, space selection, the whole station installation and testing, after 15 days Forum general column structure completed;
b) The next two months, the first 15 days, information collection, in the relevant sites, collect valuable questions, enrich the site, after 45 days, invite friends, classmates test to join, and become the first batch of users, this time to create a large number of original articles! Start the implementation of organizational activities on behalf of the website;
c) has a certain accumulation, the promotion of the different people, benevolent, it is their own efforts, as long as the team does not appear major differences is the best.
Goal
Within six months: the user reaches more than 1000;
Within one year: the user reaches more than 4000, at the same time on-line in 100 above, has certain popularity!
5. Cost and Team
Cost
The current major costs for the Web server and domain name registration fees, the beginning of the demand for about 1G of telecommunications space + domain name, this part of the cost of the average pay!
Another: unconditional contribution amateur and spare time for website work!!!
Team
A) team members:
b) Division of labour:
The above is the overall direction and the development of the Web site, as long as a reasonable division of labor, according to work does not difficult!
Technical type work:
Operation type work:
Organize the activities of the work:
c) About permission assignment:
Currently do not assign shares, to the first time to receive ads or profits are currently allocated according to contribution share!
Unity is very important, we advocate the thought of the individual, and to organize the expression, this is the promotion of personal ability is also a responsibility, but also between the sincere performance of the team discussion results, to fully use, improve Heyang information port, I believe that in the sustainable development, Heyang information port will eventually become a brand , a culture.
The last Arab proverb: How do you not want to do, you will find an excuse, if you want to do, you will find a way!